Luxury Wine Specialist

Johnson Brothers•Lorton, VA

4d•Hybrid

About The Position

Johnson Brothers, a leading family-owned distributor of wine, spirits, and beer, is seeking an On-Premise Sales Consultant for the Oxford Street Merchants team. This role focuses on luxury spirits and estate wines, requiring a knowledgeable and accredited individual passionate about brand stewardship and storytelling to deliver an unparalleled luxury experience to customers. The territory will cover the Alexandria and Arlington areas.

Requirements

Dynamic and creative storyteller with previous sales experience within the luxury wine or adult beverage industry.
Impeccable time management.
Ability to multi-task and meet deadlines.
Must have a valid Driver's License, reliable transportation, and be able to drive/travel through the designated market area.
Proven experience working with iconic, luxury brands and interest in investing in the continued development of luxury brands while building meaningful relationships with top accounts within the on premise channel: resorts, restaurants, and country clubs is ideal.
2+ years of Luxury sales experience (Northern VA preferred) with a proven track record of territory growth and development.
Bachelor's degree strongly preferred (or analogous industry experience/skills).
Candidate must pass criminal background and MVR.

Nice To Haves

Industry certifications preferred i.e. WSET II and III, CSW, CSS, Court of Master Sommelier.

Responsibilities

Plan and execute luxury consumer events to acquire new business, expose the brand, and grow sales.
Develop and maintain a specific Target Accounts list to grow the luxury portfolio in the designated territory.
Drive new luxury placements and increase luxury market share by securing new Points of Distribution in key independent retail and On-Premises accounts.
Increase by the glass presence within influential accounts.
Identify iconic/key accounts and develop account performance & activation plans.
Manage the execution of luxury allocations in relationship with key accounts.
Partner with brand managers and supplier personnel to develop experiences focused on events that acquire, sell, and retain consumers.
Serve as a brand/category product knowledge expert.
Have expert knowledge on competitor brands and conduct competitive analysis.
Conduct and plan special events in market.
Provide specific brand expertise during interactions to leverage growth opportunities.
Educate the consumer and trade through direct interaction, including providing brand expertise/training at the consumer and key account level.
Provide consumer, channel, and competitive insights.
Use insights to collaborate with brand and supplier sales teams to develop innovative programs and ideas.