The Loyalty Specialist is responsible for supporting the day-to-day execution and operations of loyalty programs across Papa Murphy's and the broader BBQ Holdings portfolio (including Famous Dave's, Granite City, and others). This role ensures that rewards, promotions, and program functionalities are executed accurately and consistently across all guest touchpoints--supporting program integrity, operational excellence, and a seamless customer experience. Working under guidance of the Director of CRM & Lifecycle Marketing, this individual will contribute to the development of loyalty strategy, assist with campaign planning, coordinate program updates, and lead tracking performance to support long-term guest value across multiple brands and channels. In addition, this role will own day-to-day loyalty program operations: managing reward configurations and testing, brand initiated promotions, and providing themselves as a resource for internal stakeholders. This role will also be responsible for ensuring smooth functionality across web, app, POS, and in-store systems, monitoring loyalty program KPIs and guest engagement, maintaining and sharing regular performance reporting, troubleshooting basic issues by flagging and helping resolve technical issues by coordinating with guest services, operations, franchisees, and tech vendor teams, collaborating with the Director to optimize segmentation, innovate new campaigns supporting brand priorities, and continuously improving program performance, and maintaining documentation, training support, and execution guidelines for internal teams and franchisees.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed