Loyalty Specialist

Walt Massey Chevrolet Marion•Marion, AR

12d•Onsite

About The Position

This is a brand-new role created to engage with existing customers who are already in the service drive. The primary goal is to identify opportunities to discuss vehicle upgrades, better payment options, or different vehicles entirely, leveraging the existing trust and relationship these customers have with the dealership. It is not a traditional sales job involving cold-calling or lead lists, but rather focuses on building relationships with current customers and identifying moments when they are ready for a change. The role involves having genuine conversations backed by data, with the option to purchase vehicles directly from customers, and handing off the final close to management.

Requirements

Experience as a senior sales consultant, in F&I, as a BDC lead, or as a service advisor.
Comfortable discussing finances without applying pressure.
Ability to earn trust rather than force a close.
Skilled in building relationships with existing customers.
Ability to identify opportunities for vehicle upgrades or changes.
Proficient in having genuine conversations backed by real numbers.
Willingness to purchase vehicles directly from customers.
Ability to hand off the close to management.

Nice To Haves

Experience in a role where you were better with people than your job title reflected.
Comfortable with autonomy and using judgment rather than scripts.

Responsibilities

Build relationships with existing customers.
Identify customers who are ready for a vehicle change (better payment, rate, or different vehicle).
Conduct pressure-free conversations with customers, supported by data.
Purchase vehicles directly from customers when appropriate, even without a new sale.
Hand off the closing process to management once customer interest is established.