Loyalty & Rewards Marketing Lead

PNC•Pittsburgh, PA

23h•Onsite

About The Position

Marketing ownership of customer Rewards program across Credit Card suite. Program Management mindset, with ability to: Build customer-centric marketing strategies based on business priorities. Develop a program-level strategic roadmap, and prioritize activities to ensure highest leverage work is completed, with eye for efficiencies. Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies. Drive engagement and retention of customers across the full lifecycle through marketing of rewards-driven benefits. Lead Total Rewards-driven credit card marketing strategies; encourage enrollment and balance growth across our eligible credit cardholder populations and ongoing monitoring of program positioning, customer feedback, and Enterprise-level priorities. Partner closely with cross-functional teams across the organization, including Product, Business, Creative, Analytics, Design, etc. to deliver multi-channel marketing strategies that drive strong customer engagement and loyalty. Deliver creative excellence through end-to-end creative development, from creative brief to development to implementation of tactical marketing campaigns, primarily in owned channels (email, site, mobile, and direct mail). Establish foundational elements of product positioning, such as audience personas, marketing claims development, and creative toolkits. Serve as subject matter expert on target audience behaviors and understands how to translate value proposition into messaging that resonates with desired audience. Lead collaboratively with cross-functional partners (product, legal, compliance, risk, etc.) to deliver on stated business priorities and marketing objectives; serves as connective tissue between product & brand, bringing PNC’s credit card business to life out in the world. Generate repeatable frameworks for integrated marketing planning. Identify high-leverage testing strategies and apply analytical rigor to existing marketing strategies, continually assessing and optimizing based on performance analytics and relevant KPIs. Build data-driven narratives around marketing performance; leverages financial storytelling to craft marketing-focused strategies and business cases. Leverage competitive insights to drive growth-oriented marketing strategies. Lead integration of marketing strategies across Credit Card and loyalty programs, including engagement and education to deepen program awareness and increase rewards-driven behaviors (earn, redeem, retain). Develop and implement strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact. Leverage effective storytelling and written/verbal communication to influence others to align with proposed marketing strategy and acquisition levers. Deliver data-driven insights and analytical rigor to inform and enhance marketing approach and overall performance. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

University / college degree, with 5+ years of industry-relevant experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Acumen
Business Data Analysis
Collaborating
Decision Making and Critical Thinking
Effective Communications
Effectiveness Measurement
Marketing Function
Marketing Systems
Matrix Management

Responsibilities

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service