Loyalty Program Intern

Ariat International•San Leandro, CA

11h

About The Position

We are seeking a motivated and analytical Loyalty Program Intern to support the development, execution, and optimization of our customer loyalty initiatives. This role offers hands-on experience in customer retention strategy, lifecycle marketing, and data-driven decision-making. The intern will work cross-functionally with marketing, eCommerce, and analytics teams to enhance member engagement, improve program performance, and contribute to new loyalty initiatives.

Requirements

Currently pursuing a degree in Marketing, Business or related field
Strong analytical and problem-solving skills
Interest in customer experience, retention, and brand loyalty
Comfortable working with data (Excel, Google Sheets)
Strong communication and organizational skills

Nice To Haves

Familiarity with eCommerce or digital marketing tools is a bonus.

Responsibilities

Assisting in the execution of loyalty campaigns (email, SMS, onsite messaging, and setup)
Supporting segmentation and targeting strategies for loyalty members
Analyzing program performance
Helping maintain loyalty program content and promotional calendar
Conducting competitive research on loyalty programs and customer engagement trends
Assisting with A/B testing and reporting on campaign effectiveness
Supporting member experience improvements across digital touchpoints
Documenting processes and contributing to playbooks or internal resources