Sr Manager Loyalty Program

Lowe's Companies, Inc.•Mooresville, NC

1d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The purpose of this position is to oversee the MyLowe's Rewards program, continuously evolving the loyalty program and strategy through results and learnings. Additionally, this position will drive the cohesive loyalty program experience in-store and online with cross functional partners to ensure a consistent experience across Lowe's two loyalty programs. This position will drive active members in the MyLowe's Rewards program, increased spend among members, and increased engagement in program benefits. Additionally, this position will drive increases in positive sentiment and ease of use of the loyalty program. This position will work cross functionally across other teams within loyalty, including Pro loyalty, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.

Requirements

Bachelor’s degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
8 Years General Marketing Experience
6-8 Years CRM and Loyalty Experience
3 Years People Leadership Experience

Nice To Haves

Experience working with marketing technology
Experience working closely with senior leadership

Responsibilities

Lead the development, execution and continuous evolution of the MyLowe’s Rewards strategy.
Build and socialize deep understanding of current loyalty performance across the Enterprise.
Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.
Partner with Finance to calibrate member sales forecast based on actualized performance and trends.
Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
Maximize conversion of customers to new rewards members.
Drive online conversion improvement through digital optimization and digital store enhancements.
Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.
Manage the program value proposition and terms & conditions.
Deliver compelling gifts to members, maximizing redemption of secured inventory.
Engage members with meaningful benefits and loyalty integration into their shopping experience.