Loyalty Marketing Manager

Barclays•Wilmington, DE

20h•Onsite

About The Position

The purpose of the role is to develop and implement marketing strategies to promote brand, products, and services across various markets. At Barclays, our vision is clear – to redefine the future of banking and help craft innovative solutions. In this role, you will own the end‑to‑end marketing strategy and execution for a loyalty‑driving initiative that enhances customer engagement through cashback offers, shopping experiences, and curated dining benefits. Operating at the intersection of Marketing, Product, Data, Technology, Legal, Risk, and Compliance, the Marketing Manager translates business goals into personalized, high‑impact campaigns across digital channels. Acting as a central orchestrator, this position drives cross‑functional alignment and delivers customer‑obsessed marketing that is scalable, engaging, and outcome‑focused.

Requirements

Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution preferred
Ability to leverage customer data, segmentation, and analytics for personalization
Experience designing or managing loyalty, rewards, cashback, or engagement programs
Risk and controls
Change and transformation
Business acumen strategic thinking
Digital and technology
Job-specific technical skills

Nice To Haves

Strategic, customer-obsessed mindset with a focus on measurable outcomes
High ownership, judgment, and resilience in complex enterprise settings
Communication and stakeholder-management abilities across diverse teams
Creative problem-solver with the ability to balance innovation, compliance, and execution

Responsibilities

Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
Management of the marketing budget, allocating resources to maximise ROI.
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.
Own the end‑to‑end marketing strategy and execution for a loyalty‑driving initiative that enhances customer engagement through cashback offers, shopping experiences, and curated dining benefits.
Translates business goals into personalized, high‑impact campaigns across digital channels.
Drives cross‑functional alignment and delivers customer‑obsessed marketing that is scalable, engaging, and outcome‑focused.