Loyalty Campaign Planner
About The Position
As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now!
Requirements
- Bachelor’s degree in Advertising, Marketing, or related field or equivalent combination of education and experience.
- 3 to 5+ years job experience in Marketing, Advertising, or related area.
- Passionate about the customer – always looking to understand our customers, what motivates them and drives their behaviors, and then continuously improve the customer experience by solving customer problems.
- Strong attention to detail with demonstrated success managing multiple projects simultaneously.
- Experience working with campaign management platforms, customer data, or promotional systems.
- Effective analytical, problem-solving, and organizational skills.
- Strong communication and cross-functional collaboration abilities.
- Attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline driven timelines.
- General knowledge of marketing strategies and basic analytical skills.
- Proficient computer skills including Microsoft Office (Excel, Word, and PowerPoint) required.
Responsibilities
- Own the end-to-end setup, configuration, and deployment of loyalty, rewards, personalized, eCommerce, and Retail Media offers across promotional platforms including EME, NCR, ECRS, Inmar and related systems.
- Coordinate promotional execution activities to ensure campaigns are launched accurately, on time, and in accordance with business objectives.
- Develop and execute testing and quality assurance processes to validate offer functionality, discount logic, coupon clipping, and customer experience prior to launch.
- Investigate and resolve campaign, coupon, and customer-reported issues by identifying root causes and implementing corrective actions.
- Review, proof, and validate offer data, targeting files, UPC lists, coupon content, and promotional materials for accuracy and consistency.
- Analyze offer performance and collaborate with partners to optimize offer strategies, improve engagement, and replace underperforming promotions.
- Audit promotional requests and campaign inputs to ensure offers are correctly configured, aligned with objectives, and compliant with operational standards.
- Partner with merchandising, pricing, and marketing teams to minimize offer overlap and improve promotion effectiveness.
- Collaborate with internal and external stakeholders to develop and execute targeted customer, associate, and specialty discount programs that drive sales and loyalty.
- Serve as a cross-functional liaison between Loyalty, eCommerce, Retail Media, Marketing, and Operations teams to support customer lifecycle initiatives and continuous program improvement.
Benefits
- Total Rewards benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
