Logowear Category Manager

Stio•Jackson, WY

1d•$75,000 - $85,000

About The Position

The Logowear Category Manager owns Stio’s end-to-end logowear business across inline and Quick Strike programs, including apparel, headwear, drinkware, and future applied-graphic products. With speed to market as a priority, the role leads art and design, color, sourcing, pricing, margin, and distribution to build brand awareness and consumer demand. The position operates outside the seasonal go-to-market cadence and runs a dedicated logowear lane. This includes art-led short runs for testing and learning, scaling proven graphics, and creating products requested by channels for events, activations, collaborations, and SMUs. The role reports to the Senior Product Line Director, partners closely with the Chief Product Officer, and is based in Jackson, Wyoming. Travel to markets and events is required up to 20% of the year.

Requirements

Bachelor’s degree in Apparel Design, Graphic Design, Fashion Merchandising, Business, or a related field, or an equivalent combination of education and experience.
Three to five years of related experience in decorated apparel, brand merchandise, or drop-model and streetwear programs.
Demonstrated taste in silhouette, color, and graphics, supported by a portfolio or track record of successful programs.
Working knowledge of decoration methods and blank sourcing.
Experience managing contract artists or vendors to deadlines.
Strong organization, attention to detail, follow-through, and communication skills.
Ability to thrive in a fast-paced environment while managing multiple programs and deadlines.
Passion for the outdoors and a deep understanding of the lifestyle and values of mountain life.
MS Office and Google Workspace experience.

Nice To Haves

Proficiency in Adobe Illustrator and Photoshop.
Experience with Centric and NetSuite.

Responsibilities

Develop and execute logowear strategy and assortments across inline and Quick Strike programs, aligned with brand storytelling and product line architecture.
Lead art and design direction for logowear, managing contract artists and partnering with a Brand point person on a cohesive story.
Build and maintain the logowear art library and graphic standards, ensuring consistent use of Stio marks.
Set color direction for product bodies, inks, and threads while staying connected to the seasonal palette.
Select product bodies and blanks by silhouette, fit, and quality, balancing Stio custom bodies with premium blanks.
Place programs with existing blank and decoration suppliers, and partner with Sourcing to validate new suppliers for compliance, quality, capability, and payment terms.
Own the Quick Strike standard operating procedure and logowear calendar, managing concept-to-drop timelines and reducing lead time.
Run short-run concept tests, evaluate sell-through and consumer response, and scale successful graphics in partnership with Planning on forecasts and inventory.
Act as buyer for private-label and third-party branded merchandise, owning blank styles, pricing, units, timing, and art approvals.
Deliver channel-requested products for events, activations, collaborations, and SMUs, partnering with channels on quantity, timing, and distribution.
Create and maintain a brand-aligned logowear toolkit so channels can build event-specific products independently.
Partner with Retail, DTC, Wholesale, and Marketing on allocation, launch timing, and presentation for each drop.
Set MSRP and initial costing to meet margin targets while balancing speed, quality, and perceived value.
Track brand awareness, sell-through velocity, retail conversion, and repeat purchase, with revenue and margin as outcomes; share learnings with the PLD and CPO.
Deliver product creation requirements, including bills of materials and packaging, and maintain data and product records across product data platforms.
Provide detailed budget input and spending recommendations for contract art, test buys, and category travel to inform the CPO’s product creation budget.
Monitor graphic, streetwear, and mountain culture trends to identify applied-graphic product opportunities.