Local Store Marketing Director

Taziki's Cafe•Nashville, TN

About The Position

The Local Store Marketing Director leads the strategy, execution standards, and performance of local store marketing across Taziki’s corporate and franchise restaurant network. Reporting to the Chief Marketing Officer, the Director guides a regional team of Community Sales Ambassadors across the Central, South, and East regions and partners with franchisees, Operations, and restaurant leadership to drive guest engagement, catering revenue, and local market growth. The role develops scalable marketing programs and playbooks, supports community partnerships and restaurant openings, manages budgets and performance measures, and presents results and recommendations to senior leadership. Regional travel is required, with occasional evening or weekend availability for events. Taziki’s describes its mission as creating an environment that combines Mediterranean fare with meaningful human connection. The company values fresh food, genuine hospitality, strong relationships, and making a positive difference in the communities it serves.

Requirements

5–10 years of relevant marketing experience, including franchise, restaurant, or multi-unit local store marketing leadership.
Experience leading and developing regional or geographically distributed teams.
Strong understanding of franchise operations and relationship management.
Proven success driving restaurant traffic, catering sales, community engagement, or local revenue growth.
Experience managing marketing budgets, performance metrics, and ROI.
Strong analytical skills and ability to turn business insights into actionable strategies.
Familiarity with CRM platforms, digital marketing, and lead-generation strategies.
Excellent communication, collaboration, and project management skills.
Experience supporting multiple markets and new restaurant openings.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Ability to travel regularly, with occasional evening or weekend availability for events.

Responsibilities

Develop and execute local store marketing strategies to drive restaurant traffic, guest engagement, catering sales, and brand awareness.
Translate company-wide marketing initiatives into effective regional and local campaigns.
Build scalable marketing playbooks, annual plans, and performance standards.
Bring Taziki’s Four Walls, Four Blocks, Four Miles approach to life through community engagement.
Lead, coach, and develop a regional team of Community Sales Ambassadors.
Set clear goals and performance expectations, and establish accountability.
Foster collaboration, ownership, and continuous improvement while supporting team development and future leadership opportunities.
Develop strategies for catering, corporate partnerships, fundraising, and B2B sales.
Build relationships with schools, businesses, nonprofits, and community organizations.
Identify opportunities to attract guests, generate leads, and drive repeat business.
Support local promotions, events, loyalty initiatives, and digital marketing efforts.
Manage local marketing budgets and evaluate return on investment.
Establish measurable KPIs for marketing activity, catering leads, sales growth, and team performance.
Use restaurant performance data and market insights to identify opportunities and develop improvement plans.
Present results, recommendations, and strategic priorities to senior leadership.
Partner strategically with franchisees, Operations, and restaurant leaders.
Provide tools, guidance, and resources that support consistent brand execution.
Strengthen adoption of local marketing initiatives across corporate and franchise locations.
Guide marketing strategies for new restaurant openings and market expansion.