Local Field Marketing Manager

J. Blanton Plumbing•Northbrook, IL

About The Position

J. Blanton Plumbing is seeking a high-energy, sales-driven Local Field Marketing Manager to build and lead a team of Event Marketers and generate qualified homeowner appointments through community events, partnerships, canvassing, and other grassroots campaigns. This is an active, field-based leadership role focused on coaching the team, creating local awareness, and converting conversations into measurable customer opportunities. The manager will recruit, train, manage, motivate, schedule, and deploy Event Marketers. They will set appointment-booking expectations, coach customer engagement and sales techniques, and regularly attend events to provide real-time guidance and lead by example. The role also involves identifying and executing promising community events and partnerships; tracking leads, appointments, conversions, revenue, and event ROI; and using performance results to refine future marketing efforts. The Local Field Marketing Manager will collaborate with Sales, Recruiting, and Marketing to ensure booked opportunities are followed through. Success is measured by appointments booked and completed, opportunity quality, conversion rates, event ROI, revenue generated, and continued improvement of the team.

Requirements

Proven experience in sales, canvassing, door-to-door sales, field marketing, event-based lead generation, or outside sales.
Experience managing and coaching a performance-driven team.
A track record of turning customer conversations into appointments, leads, or sales opportunities.
Strong understanding of prospecting, approaching customers, qualifying opportunities, overcoming objections, and asking for appointments.
Willingness to lead from the front by participating in events and demonstrating effective practices.
Strong leadership, coaching, communication, and motivational skills.
Experience setting and managing individual and team KPIs.
Strong organizational and project-management skills.
A competitive, results-driven mindset and strong sense of accountability.
Flexibility to work evenings and weekends when needed.
Valid driver's license and reliable transportation.

Nice To Haves

Experience managing canvassing, event marketing, appointment-setting, home-services, or direct-to-consumer sales teams.
Home-services industry experience.
Knowledge of local events, organizations, businesses, and partnership opportunities.
Familiarity with CRM, lead tracking, and performance reporting systems.
Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

Recruit, train, manage, and motivate Event Marketers who engage homeowners and book qualified appointments.
Set clear appointment-booking expectations and hold individuals and the team accountable for performance.
Develop and coach scripts, objection handling, assumptive booking techniques, and customer engagement strategies.
Attend events and activations regularly to observe performance, provide real-time coaching, and demonstrate effective practices.
Identify, plan, organize, and execute community events, sponsorships, festivals, expos, and local activations focused on generating opportunities.
Build relationships with local businesses, organizations, community groups, and other partners to expand reach and generate customer opportunities.
Track customer interactions, leads, appointments booked, appointment completion rates, opportunities created, sales generated, and event ROI.
Evaluate event and campaign results to decide what to repeat, expand, improve, or discontinue.
Execute events, neighborhood canvassing, job-site canvassing, partnerships, and other grassroots campaigns.
Manage schedules and deploy Event Marketers according to event opportunity, geography, and individual performance.
Partner with Sales, Recruiting, and Marketing to ensure opportunities are followed up after appointments are booked.