Local Store Marketer

Margaritaville Myrtle Beach•Myrtle Beach, SC

1d•Onsite

About The Position

Margaritaville and Landshark are looking for a fun, outgoing, and community-minded Local Store Marketer who knows how to bring people together and turn good vibes into great business. This role will be responsible for connecting with people, creating memorable experiences, and making the local community feel like part of the Margaritaville family. The position involves working alongside the General Manager and management team to create and execute fun, engaging local marketing programs that drive guest loyalty, traffic, check average, and overall sales. The Local Store Marketer will bring Margaritaville and Landshark’s island-inspired promotions, events, food, beverages, live entertainment, and gift card programs to life throughout the local community and tourists. This includes building relationships through local outreach with businesses, hotels, resorts, tourism partners, radio stations, and other community influencers, as well as creating strong, ongoing partnerships with neighboring businesses, hotels, civic organizations, chambers of commerce, and community groups. The role also assists in developing and executing charitable events, community gatherings, live-music activations, and other memorable experiences that position Margaritaville as a fun and welcoming part of the community. Finding creative ways to bring the Margaritaville and Landshark lifestyle beyond the restaurant and introduce new guests to our food, music, hospitality, and laid-back island spirit is key. Assisting with public relations efforts, including media appearances, cooking segments, community events, publicity opportunities, and local promotions is also part of the role. The Local Store Marketer will represent Margaritaville and Landshark at festivals, tourism events, networking opportunities, and community activities with enthusiasm and plenty of good vibes. They will track referral activity, ensure timely fulfillment of rewards/incentives, and identify ways to increase participation. Additionally, the role involves managing day-to-day content and posting across social platforms (Instagram, Facebook, TikTok, etc.), planning a content calendar aligned with events, promotions, and seasonal menu changes, and capturing photo/video content of food, events, and atmosphere. The Local Store Marketer will administrate the creation and publishing of relevant, original, high-quality content for all channels in line with each unique company brand guidelines. Working closely with the General Manager, management team, and restaurant staff to communicate upcoming programs, events, marketing plans, and results is essential. Most importantly, the role helps guests escape to paradise—even if they're just down the street from home!

Requirements

1 or more years of experience in event planning, marketing, promotions, or social media management (restaurant/hospitality experience preferred)
Strong written and verbal communication skills
Comfortable managing multiple projects and deadlines simultaneously
Experience with social media platforms and basic content creation (photo/video a plus)
Outgoing, personable, and comfortable representing the brand in the community
Builds relationships within local nightlife community, F&B, promoters, and other industry leaders
Flexible schedule, including evenings/weekends for events as needed
Existing local network or community connections
Photography/videography skills
Excellent telephone, social media and email etiquette.
Creative thinker, specialized operator with the ability to implement action plans that grow business.
Detail oriented
Enjoy interacting with people in a fast-paced environment.
Excellent organizational and time management skills.
Strong knowledge of MS Office, including Word, Excel, PowerPoint and Outlook.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, and guests.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Nice To Haves

Restaurant/hospitality experience preferred
Basic content creation (photo/video a plus)
Existing local network or community connections
Photography/videography skills

Responsibilities

Create and execute fun, engaging local marketing programs that drive guest loyalty, traffic, check average, and overall sales.
Bring Margaritaville and Landshark’s island-inspired promotions, events, food, beverages, live entertainment, and gift card programs to life throughout the local community and tourists.
Build relationships through local outreach with businesses, hotels, resorts, tourism partners, radio stations, and other community influencers.
Create strong, ongoing partnerships with neighboring businesses, hotels, civic organizations, chambers of commerce, and community groups.
Help develop and execute charitable events, community gatherings, live-music activations, and other memorable experiences.
Find creative ways to bring the Margaritaville and Landshark lifestyle beyond the restaurant and introduce new guests to our food, music, hospitality, and laid-back island spirit.
Assist with public relations efforts, including media appearances, cooking segments, community events, publicity opportunities, and local promotions.
Represent Margaritaville and Landshark at festivals, tourism events, networking opportunities, and community activities.
Track referral activity, ensure timely fulfillment of rewards/incentives, and identify ways to increase participation.
Manage day-to-day content and posting across social platforms (Instagram, Facebook, TikTok, etc.).
Plan a content calendar aligned with events, promotions, and seasonal menu changes.
Capture photo/video content of food, events, and atmosphere.
Administer the creation and publishing of relevant, original, high-quality content for all channels in line with each unique company brand guidelines.
Communicate upcoming programs, events, marketing plans, and results with the General Manager, management team, and restaurant staff.
Help guests escape to paradise.