Local SEO Lead

Wonderly

8d • $150,000 - $200,000

About The Position

Wonderly is building the first end-to-end AI business platform for service businesses. The roofers, contractors, med spas, and law firms that make up the majority of the economy are excellent at their craft and poor at running a business — and most of them should be generating 2–5x more revenue than they currently are. Today, solving this means hiring an agency, stitching together a dozen tools, and spending weeks on setup and maintenance. Even then, results are inconsistent and systems break constantly. Wonderly replaces all of it. Ads, website, lead intake, CRM, AI receptionist, follow-up, and project delivery — all in one platform, fully set up in minutes. Because we own every layer, nothing breaks at the seams. The integrations that fail in stitched-together systems simply don't exist inside Wonderly. What makes us different is that AI is native to the platform, not bolted on. Our agents don't just suggest — they actually run ads, build websites, answer calls, qualify leads, book meetings, follow up, and move deals through the pipeline. The goal is not incremental improvement. The goal is to take a business from a non-functional system to a high-performing one almost immediately. With backing from YC and Sam Altman, a $500M+ valuation, and hundreds of thousands of users, we're well positioned to lead. We're building for the majority of businesses in the economy. For them, AI doesn't need to be customizable — it needs to work. Wonderly is intense, fast, and not for everyone. If you want to work with top talent, push yourself harder than you thought possible, and help redefine how AI actually drives revenue for real businesses, you'll thrive here.

Requirements

• Someone who can build a local SEO engine for Wonderly.
• Someone who understands how local search works at the query level.
• Someone who can build systems that scale across categories, cities, and service areas.
• Ability to answer questions like: Which local queries are actually worth going after? Where can we rank with pages, and where do we need map pack presence? How should we structure city, category, and service pages? What is the difference between useful local pages and thin doorway pages? How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic? What local SEO bets are worth engineering time? Where is indexing breaking? Which pages are driving impressions but not clicks? Which pages are getting traffic but not converting?
• Has made local SEO bets before and learned from the results.
• Hands-on approach.
• Values speed, straightforward communication, and ownership over process theater.

Nice To Haves

• This role is for someone who understands both content and technical aspects of SEO.
• This role is not for someone who only writes SEO briefs, manages agencies, or talks in about strategy and best practices.

Responsibilities

• Own the local SEO strategy end to end.
• Find the opportunity, build the plan, get the pages shipped, poke holes in the data, figure out what’s working, and keep iterating.
• Analyze why high-traffic sites like Thumbtack, Houzz, Yelp, Angi, or a local directory are winning a set of queries.
• Build the page architecture for hundreds or thousands of city-service combinations.
• Figure out why Google is not indexing pages.
• Work with engineering on structured data, crawl paths, or page generation.
• Talk to service business owners to understand how customers actually search.
• Build a channel that drives qualified local demand across all of US+CA.
• Understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas.
• Make local SEO bets and learn from the results.
• Own local SEO for Wonderly, including local SEO strategy across priority verticals and markets.
• Own map pack and Google Business Profile strategy.
• Own programmatic local page strategy across city, category, and service combinations.
• Own SEO architecture for local service business pages.
• Own keyword research for local and high-intent service queries.
• Own competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories.
• Own technical SEO requirements for local page generation.
• Own internal linking strategy.
• Own schema and structured data recommendations.
• Own indexing and crawlability analysis.
• Own local citation and NAP strategy where relevant.
• Own review and reputation signals where relevant.
• Own content templates that can scale without becoming low-quality.
• Pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself.
• Take real ownership of local SEO from day one.
• Be directly accountable for organic growth in local search.
• Collaborate closely with engineering, product, and marketing.
• Adapt to a fast-changing scope as we learn which verticals and markets work.

Benefits

• Close collaboration with engineering, product, and marketing
• A team that values speed, straightforward communication, and ownership over process theater

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed