SEO/GEO Team Lead

Siege MediaChicago, IL
$80,000 - $95,000Remote

About The Position

Siege Media is a growing and remote-first GEO agency seeking a talented SEO/GEO Team Lead to deliver great content for world-class clients. In this role, you will lead client relationships and strategy from end to end, including building the plan, executing tasks, and presenting results, without direct reports.

Requirements

  • 3-5 years of experience in an SEO/GEO role
  • Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools (crawlers, analytics platforms, CMS, marketing software, etc.)
  • Experience tracking and reporting AI search visibility (share of voice, citation and reference rate, and AI-referral traffic) and translating it into clear, actionable recommendations for clients
  • A technical background, with the ability to demonstrate analytical and problem-solving skills
  • Experience running a full SEO/GEO site audit and pulling impactful, digestible recommendations from it
  • Deep experience with eCommerce, Fintech, and SaaS clients, plus a solid understanding of how search engines and AI bots crawl, index, and rank websites, and how those tasks work in these industries
  • Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors
  • Comfort using LLMs as a tool to speed up SEO/GEO workflows and improve efficiency
  • A deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search
  • Strong interpersonal skills, with the ability to form productive working relationships
  • A history of managing client relationships and providing polished deliverables
  • Strong project management skills, with the ability to juggle multiple projects while still working effectively
  • Ability to set priorities, meet deadlines, and work independently
  • Working knowledge of HTML, CSS, and JavaScript, with an eye for good web design
  • Experience using Google Workspace (Sheets, Slides, Docs, etc.)

Nice To Haves

  • Experience using a project management tool like Basecamp or Productive
  • Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow. Headless CMS experience is a plus
  • 2-3 years of experience working in an agency environment
  • Experience with product feed optimization and agentic commerce is a major bonus

Responsibilities

  • Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact
  • Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
  • Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS
  • Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion
  • Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems
  • Build clear, summarized checklists for every SEO/GEO deliverable that show expected opportunity, lift, and ownership, and make it easy for developers and clients to implement
  • Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals
  • Run weekly performance analyses (Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools), then compile client reports in Data Studio with insights, recommendations, and clear next steps
  • Create beautiful Google Slides, Sheets, and Docs that drive recommendations and tell stories
  • Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience
  • Stay up to date on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders
  • Do whatever it takes to grow the online presence of our clients

Benefits

  • 100% health, vision and dental benefits
  • 50% 401k match up to 6% of your salary
  • Donation matching
  • Career development training
  • Unlimited PTO
  • Remote work equipment
  • Free pens
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