SEO/GEO Team Lead

Siege Media•Chicago, IL

2d•$80,000 - $95,000•Remote

About The Position

Siege Media is a growing and remote-first GEO agency seeking a talented SEO/GEO Team Lead to deliver great content for world-class clients. In this role, you will lead client relationships and strategy from end to end, including building the plan, executing tasks, and presenting results, without direct reports.

Requirements

3-5 years of experience in an SEO/GEO role
Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools (crawlers, analytics platforms, CMS, marketing software, etc.)
Experience tracking and reporting AI search visibility (share of voice, citation and reference rate, and AI-referral traffic) and translating it into clear, actionable recommendations for clients
A technical background, with the ability to demonstrate analytical and problem-solving skills
Experience running a full SEO/GEO site audit and pulling impactful, digestible recommendations from it
Deep experience with eCommerce, Fintech, and SaaS clients, plus a solid understanding of how search engines and AI bots crawl, index, and rank websites, and how those tasks work in these industries
Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors
Comfort using LLMs as a tool to speed up SEO/GEO workflows and improve efficiency
A deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search
Strong interpersonal skills, with the ability to form productive working relationships
A history of managing client relationships and providing polished deliverables
Strong project management skills, with the ability to juggle multiple projects while still working effectively
Ability to set priorities, meet deadlines, and work independently
Working knowledge of HTML, CSS, and JavaScript, with an eye for good web design
Experience using Google Workspace (Sheets, Slides, Docs, etc.)

Nice To Haves

Experience using a project management tool like Basecamp or Productive
Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow. Headless CMS experience is a plus
2-3 years of experience working in an agency environment
Experience with product feed optimization and agentic commerce is a major bonus

Responsibilities

Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact
Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS
Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion
Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems
Build clear, summarized checklists for every SEO/GEO deliverable that show expected opportunity, lift, and ownership, and make it easy for developers and clients to implement
Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals
Run weekly performance analyses (Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools), then compile client reports in Data Studio with insights, recommendations, and clear next steps
Create beautiful Google Slides, Sheets, and Docs that drive recommendations and tell stories
Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience
Stay up to date on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders
Do whatever it takes to grow the online presence of our clients