SEO/GEO Specialist

Mercedes-Benz.io GmbH•Waller, WA

4d•Hybrid

About The Position

You will be part of a team responsible for improving the visibility and discoverability of Mercedes-Benz digital platforms across global markets. The team operates at the intersection of content, technology and product, ensuring that our web properties are optimised for both traditional and AI-driven search environments. The focus is on scalable solutions that improve user experience and drive organic growth across multiple markets and languages.

Requirements

Hands-on experience in SEO, ideally within large-scale or international environments
Strong practical experience with tools such as Screaming Frog, SEMrush, Google Search Console and Ahrefs
Strong understanding of technical SEO fundamentals including crawling, indexation, structured data, XML sitemaps and Core Web Vitals
Solid understanding of how search engines work, including search intent and ranking factors
Understanding of HTML and how web structure impacts SEO performance
Knowledge of international SEO principles including localisation and hreflang
Ability to analyse data, identify patterns and prioritise optimisation opportunities independently
Strong communication skills in English

Nice To Haves

Have experience with JavaScript and different rendering approaches (server-side or client-side)
Have worked on Core Web Vitals optimisation and page speed improvements
Have experience managing multilingual or multi-market websites
Understand how AI search, generative tools or RAG-based systems impact discoverability
Have used Python or automation tools for SEO analysis or reporting
Experience working in Agile environments

Responsibilities

Execute technical SEO audits including crawling, indexation, structured data, internal linking and performance
Manage SEO initiatives end-to-end, from analysis to implementation, working closely with developers, product teams and UX
Evaluate website performance using SEO tools, search data and crawl reports to identify opportunities and risks
Contribute to the optimisation of content and technical implementations that improve discoverability across Google AI Overviews, ChatGPT Search, Gemini, and other emerging AI platforms.
Support multi-market SEO initiatives including localisation and hreflang implementation
Provide clear, actionable insights to both technical and non-technical stakeholders
Produce clear, actionable SEO analyses and recommendations for technical and non-technical stakeholders, driving continuous improvements in organic visibility.