Local Sales Manager, Sports - WMYD-TV Detroit

KSHB / KMCI / The EW Scripps Company•Detroit, MI

2d•Hybrid

About The Position

WMYD-TV, Scripps Sports in Detroit, is seeking a dynamic Local Sales Manager, Sports to lead its sports sales initiatives. This role involves building partnerships to connect local businesses with fans through innovative advertising solutions across multiple platforms, including OTT video, social media, digital display, e-mail targeting, broadcast television, and sports sponsorships. The position requires collaboration with the sales team to deliver compelling multi-platform advertising solutions and maximize client impact.

Requirements

BS/BA in related discipline preferred or equivalent years of experience
Generally, 8+ years of experience in related field preferred
Prior managerial experience preferred
Experience in Sports Business Sales on League, Team, or Media side with a proven track record exceeding revenue goals
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Nice To Haves

Strong coaching and feedback skills
Strong ability to motivate others toward team goals
Able to foster an environment that enables creative and innovative thinking
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organization skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms
Proven ability to manage multiple tasks in a fast-paced environment

Responsibilities

Collaborate with senior director, sales (DOS) and other sales managers and departments to accomplish the objectives of the station with regard to Scripps Sports team sales and sponsorships.
Help in negotiating ratings, rates and budgets for sports with local station leadership.
Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital, mobile, and sponsorships.
Assist AE's on key client sales calls for sports sponsorships.
Develop working knowledge of local sports landscapes and leagues.
Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved for sports budgets.
Maintain positive working relationships with outside vendors.
Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
Effectively forecast sports sales revenue and manage department expenses so that financial goals are achieved.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients, attending sporting events or other associated functions.
Collaborate with Scripps senior director sports revenue to support the local station.