Lifecycle & Social Content Lead

TouchCare • Stamford, CT

25d • Onsite

About The Position

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users. TouchCare is looking for a strategic and creative Lifecycle & Social Content Lead. This is an ideal role for someone who thrives at the intersection of storytelling, engagement, and growth. You will own lifecycle marketing and content strategy end-to-end, creating impactful campaigns that engage prospects, clients, brokers, and members across every stage of the journey. Reporting to the Marketing Director, this role works cross-functionally with Product, Sales, Operations, and Client Relations teams to develop positioning, messaging, and communication strategies that drive engagement and business impact. This is a unique opportunity to get a front-row seat at a high-growth startup. You will learn from proven startup veterans in a B2B environment, working on a mission-driven product. You will have the ability to shape and scale a modern brand in a complex and evolving healthcare landscape.

Requirements

• 5-6 years of experience in lifecycle marketing, content marketing, or growth marketing
• Strong writing and storytelling skills with the ability to translate complex topics into clear, engaging messaging
• Experience building and executing social media strategies, particularly on LinkedIn
• Proven ability to manage content calendars and publish across multiple channels
• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
• Comfortable executing on strategic initiatives

Nice To Haves

• Experience in healthcare, benefits, HR tech, or B2B environments preferred

Responsibilities

• Own lifecycle messaging and content across the entire marketing funnel, including lead generation, lead nurture, onboarding, engagement, and retention
• Develop and support lifecycle marketing campaigns through content creation and messaging that drive adoption, retention, and conversion
• Serve as the primary writer and message owner across all marketing and communication channels, ensuring clarity, consistency and impact.
• Own full content creation across channels, including: Social media (with a strong focus on LinkedIn), Email campaigns and nurture sequences, Blog content and thought leadership, Sales collateral and enablement materials (including PPT)
• Translate campaign briefs into clear, compelling messaging tailored to specific audience segments (brokers, employers, members)
• Own and manage the editorial calendar, publishing cadence, and campaign content timelines
• Own and execute social media content strategy (with a focus on LinkedIn) aligned to broader campaign and growth priorities
• Monitor social engagement, comments, and audience sentiment to inform content and strategy
• Review campaign performance with marketing team (open rates, CTR, engagement) and adjust messaging to continuously optimize performance
• Collaborate across functions to align messaging with sales, client success, and product initiatives
• Support utilization and adoption of TouchCare’s platform, services, and member engagement tools through effective messaging and content
• Support lead generation and pipeline growth through targeted content and campaign execution
• Partner with leadership to elevate executive presence and brand voice across channels
• Partner with marketing team to execute campaigns, lifecycle programs, and content development across channels

Benefits

• supportive health care
• unlimited PTO
• generous parental leave
• Professional Growth: Gain exposure to diverse accounting functions and portfolio company management.
• Collaborative Environment: Work closely with a supportive team that values your contribution.
• Fast-Paced & Rewarding: No two days are the same in our deadline-driven, high-energy office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees