Social Content Lead

Imada Wong Communications • Los Angeles, CA

3d • Hybrid

About The Position

IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.

IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.

We are seeking a Social Content Lead to join our growing social team, someone who will champion social-first content that elevates the agency’s creative portfolio and inspires client-winning work.

The Social Content Lead is a dynamic and creative storyteller who lives and breathes social. In this role, you’ll work across key clients spanning luxury, spirits, and healthcare, driving brand relevance across social platforms. You’ll operate at the intersection of culture and content, pushing innovation within the social landscape.

Reporting to the Strategy Director, you will partner closely with Strategy, Creative, Media, and Influencer teams to translate client objectives into compelling social content. You keep a pulse on consumer trends and speak the language of the internet. You know how to remix trends in ways that feel authentic to a brand, bringing fresh ideas that stand out in a crowded field and you’re equally comfortable executing them.

You clearly articulate ideas on the ground, drive creative direction, and capture best-in-class social content through edit and final delivery.

Requirements

• Bachelor's degree in marketing or related field
• 3+ years of experience in a creator/influencer, brand content, or creative strategy role (in-house or agency)
• A portfolio or active feed showcasing high-performing, trend-driven creative work
• Ability to use insights and data to inform content ideation and planning
• Expert understanding of major social platforms, their formats, and features
• Strong video editing and graphic design skills
• Ability to leverage AI tools for efficiency and creative ideation where appropriate
• Excellent verbal and written communication skills to clearly articulate creative direction and workflows
• Strong time management and multitasking capabilities

Responsibilities

• Lead the development of performance-driven creative across organic and paid media channels from concepting and capturing to editing and delivery
• Develop platform-native creative strategies that reflect how audiences behave differently across TikTok, Reels, Shorts, and YouTube
• Maintain an expert understanding of Meta, TikTok, YouTube, and emerging platforms, tailoring creative for each
• Collaborate with Creative, Strategy, and Influencer teams to produce thumb-stopping content aligned with brand strategies and campaign concepts
• Support broader campaign objectives with social amplification of experiential activations
• Proactively identify trends, monitor brand and competitive content, track hashtags, and stay ahead of cultural shifts to spark ideas that resonate with target audiences
• Manage content shoots and creative direction of all social deliverables on site, including use of production equipment (e.g., ring lights, tripods, backdrops)
• Manage social content production budgets and timelines to ensure efficient delivery
• Produce content leveraging video and creative editing tools (e.g., CapCut, Adobe Premiere, Photoshop, Canva)
• Exhibit a strong aesthetic sense and adapt ideas to align with brand personality, look and feel, and tone
• Own social ideas and successfully sell them through to clients and external brand stakeholders
• Serve as a thought leader and internal resource on social content best practices and creative inspiration

Benefits

• Hybrid work model
• Cell phone reimbursement
• 20 PTO days accrued annually
• 19 Holidays (including shutdowns)
• Birthday off
• Shutdown for Thanksgiving week
• Shutdown for Christmas week
• Flex Fridays – half days on Fridays year-round
• Bereavement leave
• Employee referral program
• 401(k) with company match
• Competitive medical, dental, and vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees