Social Content Specialist

FUN.com, Inc. • North Mankato, MN

3d

About The Position

As a Social Content Specialist, you will leverage storytelling skills, trend knowledge, and on-camera charisma to create engaging content across various social media platforms, fostering positive brand energy. This role involves collaborating on ideas, leading creative projects, and growing brands through photos, reels, and social selling strategies. The ideal candidate is humble, curious, positive, adaptable, and brings a 'nerdy-goofy fun' energy to make content memorable and engaging. The position focuses on creativity, teamwork, and solving content-related challenges in the dynamic social media landscape.

Requirements

• Experience building personal brand or other brands on social media via photos and reels
• Understanding of social media landscape and trends
• Experience leading projects involving teams or multiple people
• Be a creative thinker and problem solver with skill in collaboration and idea generation
• Demonstrate storytelling ability that can effectively engage an audience with content across multiple channels.
• Strong self-motivation
• Proven attention to detail and ability to follow style guides
• Must be comfortable and charismatic on camera

Nice To Haves

• 4 Year college degree (communications, marketing, advertising, PR, etc...)
• Experience selling via social media

Responsibilities

• Develop high-quality, platform-optimized short-form video content tailored to audience behavior across Instagram, TikTok, YouTube Shorts, and other relevant Platforms.
• Appear on camera as a brand representative and creative director — comfortable both in front of and behind the lens, directing talent and executing concepts with confidence.
• Produce engaging, on-brand content across all formats: graphics, photography, video, and written posts, ensuring consistent alignment with brand voice and marketing goals.
• Edit content to a high standard using CapCut and Canva, delivering polished assets ready for multi-platform publishing.
• Grow our social media following through proactive community building, strategic outreach, and meaningful audience engagement.
• Manage daily social media activity using scheduling and management tools such as Hootsuite, including post scheduling, comment monitoring, and engagement responses.
• Leverage social comments, DMs, and community interactions as an active channel for outreach, relationship building, and brand advocacy.
• Monitor social listening channels to continuously gather insights on audience sentiment, emerging industry trends, and competitor activity — translating findings into actionable content strategy.
• Stay current with the ever-evolving social media landscape, including platform algorithm changes, trending formats, audio trends, and content best practices.
• Rapidly adapt content strategy in response to trend cycles, identifying opportunities to insert the brand into relevant cultural conversations in an authentic way.
• Analyze performance metrics across platforms and use data to continuously refine content formats, post cadence, and engagement tactics.
• Plan and execute social media giveaways end-to-end for licensor promotions, brand partnerships, and seasonal holiday campaigns.
• Manage all phases of giveaway execution: campaign setup and rules, promotion strategy, winner selection, product fulfillment, shipping coordination, and cost tracking.
• Utilize platforms such as EasyPromos to build, run, and report on giveaway campaigns with accuracy and compliance.
• Collaborate with User Generated Content (UGC) creators and Influencer Generated Content (IGC) partners to produce authentic, engaging content.
• Integrate UGC and IGC assets into the broader content calendar, ensuring seamless alignment with campaign goals and brand voice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees