Lifecycle & Retention Strategist

Common Thread Collective•Remote California, CA

8d•$100,000 - $110,000

About The Position

Direct-to-consumer marketing success requires mastery of owned channels. We believe that email and SMS marketing are cornerstone channels for sustainable growth. As a Lifecycle & Retention Marketing Strategist, you'll play a key role in creating education and best practices for our teams, auditing new and existing clients, creating roadmaps for automated campaigns and flows, and providing strategic input across client accounts. Success in this role demands both visionary strategy and flawless execution. You'll craft data-driven lifecycle strategies while building the technical infrastructure and detailed implementation roadmaps that turn strategy into measurable results for our clients.

Requirements

2–4 years experience in email and SMS marketing, with proven success in DTC environment
Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with ecommerce platforms, behavioral segmentation, and custom metric creation
Hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation
Working knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with experience implementing compliant opt-in/opt-out processes and managing consent preferences
Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting
Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis
Experience with A/B testing and split-testing methodologies across email and SMS campaigns
Proven ability to manage multiple high-priority projects and client relationships simultaneously
Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach
Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development
Exceptional project management and organizational skills with outstanding written and verbal communication abilities

Nice To Haves

Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred
Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration
Bachelor's degree preferred but not required

Responsibilities

Hands-on in managing the day-to-day email and SMS programs for clients, including building automation flows, developing segmentation strategies, writing copy, and setting up A/B tests.
Maintaining rigorous QA processes, monitoring deliverability metrics, and continuously optimizing campaign performance.
Building expertise in email and SMS marketing to share with colleagues and clients, teaching best practices and foundational knowledge of ESP platforms, automation strategies, and campaign optimization.
Collaborating with Growth Strategy, Paid Media, and Creative Services to provide input and plan cohesive marketing campaigns.
Shaping integrated marketing strategies that maximize results across all channels.
Identifying, developing, segmenting, executing, and optimizing email and SMS campaigns.
Spotting trends and connecting dots on success across industries and verticals.
Sharing observed trends externally through marketing materials and internally.
Developing and implementing revenue-driving lifecycle programs.
Maintaining excellent sender reputation scores and industry-leading deliverability metrics.
Driving consistent list growth through strategic acquisition tactics and engaging campaigns.
Designing automated flow strategies that generate substantial recurring revenue.
Leading strategic client meetings with clear agendas and actionable insights.
Proactively identifying upsell opportunities and expansion strategies within accounts.
Creating monthly performance reports highlighting key metrics, insights, and strategic recommendations.
Building strong, trusting relationships with clients.
Contributing to new business pitches with strategic thinking and industry expertise.
Demonstrating clear ROI from email and SMS initiatives.
Building strong cross-functional relationships that drive integrated client success.