Marketing Manager, Lifecycle & Retention

Organika Health Products Inc•Vancouver, BC

15h•CA$80,000 - CA$95,000

About The Position

We are seeking a Lifecycle & Retention Marketing Manager to own the customer journey across our Shopify website, email, SMS, and ad landing pages. This role sits at the center of our digital marketing engine — responsible for both the day-to-day technical upkeep of our e-commerce site (adding new products, updating pages, optimizing for conversion) and the bigger-picture strategy of how our website, email, SMS, and paid campaigns work together to drive engagement, conversion, and retention. The ideal candidate is a builder and a strategist in equal measure: comfortable in the Shopify backend and email/SMS platforms, but also thinking critically about how a customer's experience flows from an ad click to a landing page to a purchase to a post-purchase email sequence. You'll work closely with our Paid Ads Manager to ensure landing pages and campaigns are aligned, while owning execution and performance across your channels.

Requirements

Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required.
Ability to balance hands-on execution with big-picture strategic thinking.
Strong attention to detail and a proactive, ownership-driven approach to problem-solving.
Excellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team).
Comfortable working across both the front-end and back-end of a website, with a deep understanding of the Shopify ecosystem, apps, and integrations.
At ease in email marketing platforms (e.g., Klaviyo), including designing and executing campaigns, with experience in SMS marketing tools.
Experience building landing pages for paid advertising campaigns.
Comfortable with numbers, analytics, and attribution modeling to inform decisions, and driven by metrics, growth, and continuous performance improvement
Comfortable moving fast in a high-growth, fast-paced environment
A self-starter who stays on top of new digital marketing and AI/search trends.
Passionate about health and wellness, and motivated by helping people live healthier lives.

Responsibilities

Own day-to-day management of our Shopify site, including uploading and updating new products, managing collections, and maintaining accurate product/content pages.
Handle technical updates and troubleshooting to keep the site running smoothly (theme edits, app integrations, page builds).
Build and maintain landing pages that support paid ad campaigns, in close collaboration with the Paid Ads Manager.
Monitor site performance and conversion metrics, identifying and implementing improvements on an ongoing basis.
Plan, build, and execute the email marketing calendar, including campaigns, promotions, and automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.).
Segment and target audiences to improve relevance, engagement, and revenue per email.
Continuously test and optimize subject lines, content, timing, and flows based on performance data.
Develop and manage the SMS marketing program, including campaigns and automated flows.
Ensure SMS and email work together as a cohesive lifecycle strategy rather than competing channels.
Grow and maintain a healthy, compliant SMS subscriber list.
Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery (AIO) to improve organic visibility.
Monitor how our site and products surface in search engines and AI-powered tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and adjust content/structure accordingly.
Ensure site structure, metadata, and content are optimized for both crawlability and clear, machine-readable answers.
Keep up with evolving SEO and AIO best practices, testing and iterating based on performance data.
Collaborate with the content and paid ads teams to align organic and paid search strategies.
Take a strategic view of how website, email, SMS, and paid ads connect — mapping and improving the end-to-end customer journey.
Partner with the Paid Ads Manager to ensure landing pages, offers, and messaging are aligned with campaign goals.
Identify opportunities to improve customer retention, repeat purchase rate, and lifetime value through lifecycle touchpoints.
Report on key performance metrics across channels and translate data into actionable recommendations.