Lifecycle Operations Associate

Fay

12d•Remote

About The Position

Fay is a digital health platform connecting people with registered dietitians who accept insurance. Our mission is to make high-quality nutrition care accessible, affordable, and easy to use. We partner with health systems, employers, and platforms to help people improve their health through evidence-based nutrition. As we scale, lifecycle and operational excellence are critical to how we grow responsibly. We’re looking for a Lifecycle Operations associate to run Fay’s outbound outreach and early lifecycle engagement. You’ll own daily SMS workflows, manage inbound patient conversations, keep data clean and compliant, help improve conversion from warm intent to booked appointments, and own outbound marketing emails. This role is heavily executional and operational, with a strong focus on quality, compliance, and impact.

Requirements

1–3 years in lifecycle operations, growth ops, CRM, or similar roles
Hands-on experience with tools like Front, Google Sheets/Excel, Zapier, Customer.io, or no-code automation
Strong written communication and attention to detail
Comfortable owning operational processes end-to-end
Able to strategize, market and speak to multiple audiences — from doctors to leads to employees of partner companies

Nice To Haves

Healthcare or lifecycle experience is a plus

Responsibilities

Write and send 2-3 marketing emails/month
Execute daily SMS outreach to warm leads using Metabase, Customer.io, Front, and Zapier workflows
Manage inbound replies, respond to patients, and escalate issues appropriately
Track performance (responses, conversions, opt-outs) and maintain data hygiene
Collaborate with Growth, Ops, Marketing, and Support to improve lifecycle flows
Support iterative testing of cadence, copy, and follow-up strategies