Lifecycle Marketing Associate

Integrity

10d•Remote

About The Position

Stride is seeking a dynamic, detail-oriented Lifecycle Marketing Associate to join their Marketing team. This role will focus on making benefits accessible and affordable for all by leading lifecycle programs across various channels including email, in-app notifications, content cards, push notifications, and SMS. The associate will be responsible for the entire campaign lifecycle, from planning and content creation to design, execution, and analysis. The ideal candidate will have a sharp eye for detail, strong QA skills, and the ability to build campaigns from scratch, including copy, design, HTML, and segmentation. Proficiency in Braze is essential for this role, enabling the candidate to deliver high-impact campaigns from day one.

Requirements

Hands-on Braze experience at a highly proficient level—typically reflecting 2+ years—building, coding, and QA'ing campaigns and canvases across email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns, including HTML template updates, their native AI tools, complex audience segmentation (15+ filters), delivery validation, and Liquid logic for personalization
Experience using Braze's reporting and diagnostic tools—including Report Builder and User Lookup—to analyze campaign performance, troubleshoot user journeys, and translate results into Google Sheets and/or Excel
An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings.
Someone with a strong test-and-learn mindset, comfortable proposing experiments, running A/B tests, and iterating based on results.
Able to meet deadlines under pressure while remaining flexible, organized, and committed to high-quality work.
A self-starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward.

Nice To Haves

Familiarity with project or task management tools (e.g., Asana).
Basic graphic design skills (e.g., Canva).
Basic content management system experience (e.g., Squarespace).
Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
Leveraging both generative AI and platform-native AI for campaign build and optimization.
Experience in startup, e-commerce, and/or insurance environments.

Responsibilities

Planning, executing, and QA’ing lifecycle campaigns from start to finish.
Developing campaign, audience, and testing strategies aligned with company goals and KPIs.
Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and SMS.
Updating and maintaining a high volume of unique content cards in Stride’s native app.
Updating email HTML and templates to meet campaign requirements and copy structure.
Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.
Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma.
Developing copy and subject lines that align with brand voice.
Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process.
Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates.
Analyzing A/B tests, defining learnings, and making recommendations for optimization.
Reporting on campaign performance and insights across the organization.
Adhering to privacy, internal, and industry guidelines for all communication channels.
Ensuring compliance with CAN-SPAM, TCPA, and HIPAA regulations.
Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions.