City Cast DC, Lifecycle Marketing Strategist

City Cast

2d•Remote

About The Position

City Cast is hiring a Lifecycle Marketing Strategist to drive the next phase of City Cast DC’s member growth, engagement and retention. City Cast DC is launching premium subscriber content and we need a smart, creative, data-driven person to build the end-to-end user journey from onboarding, conversion, loyalty, and retention to the City Cast Neighbors program. This person will collaborate with the City Cast DC content team, City Cast’s product and operations team, and will report to the Membership Manager. This is a high-impact, high-autonomy role for someone who wants to build a lifecycle program in a collaborative, fast moving environment. You'll have a real say in what City Cast DC's subscription product looks like, and you'll see the results of your work directly in the community you serve. This role will work almost exclusively with City Cast DC to start, but has potential to bring lifecycle strategy and execution to the rest of the company down the line.

Requirements

2–5 years in lifecycle marketing, CRM, retention, or growth — ideally at a media, subscription, or DTC company
Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent)
Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS
Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why
A strong, clear writer who can match a brand voice and craft copy that converts
Comfortable turning data into action
A builder mentality
Able to manage multiple projects in a fast-moving environment
Genuine enthusiasm for local journalism and the communities it serves
Exceptional verbal and written communication skills

Nice To Haves

Experience in podcast, audio, or newsletter media
Experience developing or packaging editorial products for paid audiences
Experience using AI tools to speed up copy testing, segmentation, or personalization workflows

Responsibilities

Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back
Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social
Identify opportunities for AI integration across lifecycle workflows
Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
Maintain clear project plans to translate to the larger team
Identify key audience segments to track and target
Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health
Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders
Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
Translate data into clear recommendations and share findings with key stakeholders