Marketing Strategist

ThompsonGas LLC•Frederick, MD

About The Position

As our Marketing Strategist, you’ll help bring the ThompsonGas story to life. You’ll support projects and campaigns that build brand awareness, engage customers, and connect with the communities we serve. You’ll play a key role in coordinating day-to-day marketing activities and ensuring everything runs smoothly across print and in-person channels.

Requirements

Experience with campaign planning, audience targeting, and segmentation
Working knowledge of marketing analytics and performance measurement
Familiarity with marketing tools and platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Constant Contact, etc.)
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Understanding of how various marketing channels work together in an integrated strategy
Detail-oriented team player who thrives in a results-driven environment
Strong communicator with a collaborative, approachable style
Curious and creative, with a focus on continuous improvement and efficiency
Experience working within brand guidelines and maintaining consistency
Bachelor’s degree in Marketing, Communications, or a related field
5–7+ years of marketing experience in the marketing field
Proven experience managing campaigns and cross-functional collaboration
Strong organizational skills with the ability to manage multiple projects simultaneously
Excellent communication and collaboration skills
Aligned with team and company values: trustworthy, sincere, reliable, and neighborly

Nice To Haves

Some experience in the energy or oil and gas industry preferred

Responsibilities

Support the execution of integrated marketing campaigns aligned with company strategies, like enhancing customer experience and digital harmonization
Plan, develop, and execute multi-channel marketing initiatives, including digital, web, email, social media, events, and other marketing efforts
Collaborate with internal teams and stakeholders to translate business objectives into effective marketing strategies
Manage campaign execution from concept through delivery, ensuring quality, accuracy, and alignment with goals
Ensure brand consistency across all marketing materials and communications, maintaining a customer-centric, community-focused, and approachable voice
Oversee timelines, budgets, and deliverables for multiple concurrent projects
Analyze campaign performance and recommend optimizations for future initiatives
Stay current on industry trends, tools, and best practices
Use the given tools, such as Tableau Dashboards, Google Analytics, etc. to track campaign performance and assist in reporting and presentations
Maintain project timelines, marketing calendars, and task lists