Marketing Strategist

ThompsonGas LLC•Frederick, MD

About The Position

ThompsonGas is the nation’s fastest growing propane retailer, seeking innovative, outside-of-the-box thinkers who want to make an impact. The company is rethinking its business approach, empowering employees to take ideas and run with them, fostering an environment that allows freedom to drive change, create an unrivaled customer experience, and have fun. ThompsonGas is a trusted propane provider, serving residential, commercial, and agricultural customers across the nation for over 80 years, known for its commitment to safety, reliability, and customer-focused service. Backed by experienced professionals and local service teams, they combine national strength with community-level care, emphasizing accountability, teamwork, and continuous improvement. As a Marketing Strategist, you will help bring the ThompsonGas story to life, supporting projects and campaigns that build brand awareness, engage customers, and connect with the communities served. You will play a key role in coordinating day-to-day marketing activities and ensuring smooth operations across print and in-person channels.

Requirements

Experience with campaign planning, audience targeting, and segmentation
Working knowledge of marketing analytics and performance measurement
Familiarity with marketing tools and platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Constant Contact, etc.)
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Understanding of how various marketing channels work together in an integrated strategy
Detail-oriented team player who thrives in a results-driven environment
Strong communicator with a collaborative, approachable style
Curious and creative, with a focus on continuous improvement and efficiency
Experience working within brand guidelines and maintaining consistency

Responsibilities

Support the execution of integrated marketing campaigns aligned with company strategies, like enhancing customer experience and digital harmonization
Plan, develop, and execute multi-channel marketing initiatives, including digital, web, email, social media, events, and other marketing efforts
Collaborate with internal teams and stakeholders to translate business objectives into effective marketing strategies
Manage campaign execution from concept through delivery, ensuring quality, accuracy, and alignment with goals
Ensure brand consistency across all marketing materials and communications, maintaining a customer-centric, community-focused, and approachable voice
Oversee timelines, budgets, and deliverables for multiple concurrent projects
Analyze campaign performance and recommend optimizations for future initiatives
Stay current on industry trends, tools, and best practices
Use the given tools, such as Tableau Dashboards, Google Analytics, etc. to track campaign performance and assist in reporting and presentations
Maintain project timelines, marketing calendars, and task lists