Lifecycle Marketing Specialist

REMOVERY LLC•Austin, TX

4d•Hybrid

About The Position

Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys. Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 160 studios located in the United States, Canada, and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry. Using best-in-class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can. The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and our call center, this role is responsible for executing personalized, data-driven campaigns, managing, and optimizing automated life-cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth-oriented marketer to deepen their expertise in lifecycle marketing while making a measurable impact on customer experience and business outcomes.

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience
At least five years' professional experience in email marketing or lifecycle marketing
Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week, excluding approved time off and business travel

Nice To Haves

Advance experience with email marketing platforms, Salesforce Marketing Cloud is preferred
Experience with A/B testing and campaign optimization
Strong analytical skills and data-driven mindset
Understanding of email deliverability best practices
Excellent writing and communication skills
Experience with marketing automation
Basic HTML/CSS knowledge preferred

Responsibilities

Builds and deploys lifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey
Owns day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely, accurate deployment
Owns end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement
Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization
Drives customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates
Partners with Call Center sales leaders to create customized journeys for new client acquisition and re-engaging leads once in lifecycle journey.
Partners with Product-Tech owners to continuously evolve lifecycle program through automations, tech integrations and evaluating new platforms to build lifecycle touch points across Removery’s customer base.
Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on-time delivery
Manages and refines automated customer journey workflows including triggers, wait steps, and branching logic
Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale
Designs, executes, and analyzes A/B tests across subject lines, content, send times, and CTAs
Enforces brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications, including opt-out handling and suppression list management
Plans and executes seasonal campaigns (Black Friday, holiday, etc.) coordinating copy, segmentation, and send schedules
Drives revenue growth through personalized upsell, cross-sell, and package upgrade campaigns powered by purchase history and treatment progress data
Implements reactivation campaigns using lapse duration and prior engagement data
Coordinates promotional timing with field operations to align with in-location capacity
Supports new market launch communications driving awareness and early acquisition in emerging locations
Tracks core metrics (open rate, CTR, conversion, revenue attribution, unsubscribe) and generates weekly, monthly, and ad-hoc performance reports
Monitors churn and retention patterns by segment and lifestyle stage; conducts post-campaign analysis on promotional and lifecycle programs
Compiles NPS and satisfaction data, synthesizes into summaries, and route key themes to stakeholders
Manages day-to-day operations of platform, including campaign configuration, template management, and platform health monitoring
Maintains database health through list audits, duplicate suppression, invalid address removal, and opt-out compliance
Monitors and troubleshoots deliverability metrics: bounce rates, spam complaints, sender reputation, and inbox placement
Documents platform workflows, segment logic, campaign templates, and integration specifications

Benefits

Comprehensive Medical, Dental, Vision
Company paid Life Insurance. Plus, the option to purchase more!
Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight (8) company paid holidays plus additional floating holiday
(15) days of Paid Time Off
8 hours of paid volunteer time per year
401(k) Program with generous company match
Team Member Referral Bonus Program
Employee Assistance Program – resources to help you manage work-life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement with a growing global company