Lifecycle Marketing Specialist

Americas Test Kitchen•Boston, MA

2d•Hybrid

About The Position

America's Test Kitchen is looking for a Lifecycle Marketing Specialist to lead the strategy and execution of email and push marketing programs that drive digital membership growth across America's Test Kitchen brands. This is a hands-on role for a marketer who thinks in audiences, campaigns, and funnels – and who gets excited about using personalized email and push notifications to engage members and grow the business. Reporting into the Marketing team, you will own the email programs that move users from curious readers to engaged paid members of ATK's digital memberships, with a focus on driving engagement through triggered, personalized emails and notifications. You'll partner closely with Product, Editorial, Design, and Data to bring the right content and offer to home cooks at the right moment. Digital membership growth is the primary KPI for this role.

Requirements

3-5+ years of email marketing experience, ideally including time spent on lifecycle, triggered, or personalized programs (subscription, membership, or DTC backgrounds especially welcome)
Demonstrated track record of using email to drive growth, engagement, and retention
Hands-on experience with an ESP/CDP, preferably Braze
Familiarity and experience with push notifications
Strong analytical skills and comfort working in BI tools to translate data into action
Experience designing and running A/B tests to improve performance
Excellent project management skills and the ability to drive programs forward

Nice To Haves

A genuine interest in home cooking, food media, or membership businesses is a plus

Responsibilities

Own the strategy and execution of email marketing and push programs supporting digital membership acquisition, onboarding, engagement, and retention
Drive digital member engagement through triggered, personalized emails and push notifications across the member lifecycle
Plan and execute membership promotions and offers in partnership with the broader marketing team, ensuring lifecycle marketing plays a central role in driving conversion and renewals
Build personalized messaging that meets members where they are, based on what they cook, read, and engage with
Run a continuous testing program to improve email performance over time
Collaborate with Editorial and Design to bring ATK's voice and recipe content into email campaigns without sacrificing brand quality
Partner across the marketing team to build and maintain a segmentation strategy that improves targeting and grows LTV across the member base
Report regularly on program performance against membership KPIs (conversion rate, engagement, retention) and surface insights that inform broader marketing strategy