Lifecycle Marketing Specialist

Fortidia US • Lakewood, CO

3d • $90,000 - $100,000 • Hybrid

About The Position

The Lifecycle Marketing Specialist is responsible for designing and executing lifecycle marketing programs across AlphaGraphics, PostNet, and World Options. This role focuses on email, SMS, direct mail, customer portals, franchisee communications, and other owned channels. The specialist will own lifecycle marketing programs, developing strategy, content, and creative to build customer and franchisee engagement and drive repeat revenue. Key activities include building customer journeys, launching campaigns, measuring business impact, and optimizing programs. The role will leverage AI tools for efficiency and use the company's proprietary CRM for execution. The position reports to the National Marketing Manager.

Requirements

• 5–7 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or a comparable owned-channel discipline.
• Demonstrated experience running lifecycle programs end to end, including strategy, segmentation, copy, creative, build, and measurement.
• Strong copywriting skills, with experience creating email, SMS, or direct mail content in a clear brand voice.
• Working creative skills in Canva or comparable tools, with the ability to produce on-brand assets without depending on a designer for routine work.
• Hands-on experience with at least one CRM or marketing automation platform such as HubSpot, Salesforce, Marketo, or similar, with the ability to learn new platforms quickly.
• Strong creative judgment, with the ability to evaluate copy, design, and visual assets for clarity, effectiveness, and brand consistency.
• Experience scheduling and publishing content across owned channels using content management or publishing platforms.
• Demonstrated understanding of revenue-based lifecycle metrics, including repeat rate, LTV, reactivation revenue, and attributable program revenue.
• Self-starter mindset with strong accountability and ownership of work and outcomes.
• Comfortable working in a PE-backed environment where functions are held accountable to business outcomes.
• Collaborative spirit, with appreciation of diverse perspectives.
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions.

Nice To Haves

• Familiarity with deliverability, consent management, and compliance in regulated channels, including CAN-SPAM, TCPA, and CASL preferred.
• Background in B2B, B2B2C, or franchise marketing models preferred.
• Experience marketing to a franchisee or partner audience in addition to end customers preferred.
• Visual design fluency beyond Canva, including confidence with Adobe Creative Suite, preferred.

Responsibilities

• Map customer and franchisee journeys across all three brands and identify where lifecycle investment will have the greatest business impact.
• Pinpoint the moments that drive revenue, from acquisition through retention, reactivation, and customer growth.
• Design lifecycle program architecture for each brand, defining audience, timing, channel mix, success metrics, and optimization opportunities.
• Identify opportunities to engage customers and franchisees through customer portals and other in-platform messaging touchpoints.
• Write clear, on-brand content across email, SMS, direct mail, customer portals, social channels, and franchisee communications.
• Design routine creative assets in Canva while confidently evaluating agency and designer work for quality, effectiveness, and brand consistency.
• Build and configure campaigns in CRM and marketing automation platforms such as HubSpot, Salesforce, or comparable platforms.
• Manage suppression, frequency, consent, and audience rules to maintain channel health and deliver a positive customer experience.
• Schedule and publish content across owned channels, ensuring campaigns launch accurately and on time.
• Use AI tools such as Gemini, Claude Code, Claude Design, ChatGPT, and similar platforms to accelerate ideation, drafting, editing, and analysis while maintaining strong editorial judgment, brand voice, and high-quality output.
• Plan and sequence lifecycle touchpoints across channels to create a cohesive customer and franchisee experience without unnecessary overlap.
• Track the performance metrics that matter to the business, including repeat purchase rate, lifetime value, reactivation revenue, and franchise prospect conversion.
• Partner with the Marketing Performance Strategist on attribution and the Marketing Growth Specialist on program-level analysis.
• Run programs as a continuous test-and-learn cycle, retiring what is not performing and putting more behind what is.
• Report lifecycle outcomes to the team and senior leadership in revenue terms.
• Contribute lifecycle programs to the integrated marketing and communications calendar owned by the National Marketing Manager.
• Sequence lifecycle work alongside PR moments and brand campaigns so the customer and franchisee experience reflects one consistent story.
• Translate franchisee success stories and brand campaigns into lifecycle programs that drive measurable outcomes.

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Extensive training and development opportunities within the group.
• A multicultural organizational structure and team.
• Medical, Dental, Vision, Paid Time Off, volunteer time off, 401(k) with company match, EAP, and Health Savings Accounts with company contribution.
• Hard work, collaboration, humanity, fun, and laughter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed