Lifecycle Marketing Senior Manager - North/South Americas

Wise•Austin, TX

17d•$109,000 - $139,000

About The Position

As we continue to grow, we’re looking for a Lifecycle Marketing Senior Manager to own and elevate our Americas customer lifecycle strategy. You will hold the vision for how we communicate with customers in the Americas. You will bridge the gap between our high-level CRM strategy and tactical execution, ensuring our customers receive the right message, at the right time, through the right channel. You will manage, mentor, and inspire a team of 2+ CRM professionals. You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise. You will own the end-to-end lifecycle strategy for our customers in NorthAm and LatAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention. You will be responsible for key CRM metrics-improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work. You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

Requirements

5+ years of experience in CRM or Lifecycle Marketing.
2+ years managing team members.
Understand the nuances of NorthAm and LatAm marketing (messaging, tone, imagery, value propositions).
Comfortable diving into data to find opportunities.
Understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
Comfortable in a dashboard; extract insights and translate them into actionable next steps.
Proven track record of executing with excellence in autonomy.
Comfortable writing a local brief as well as presenting a long-term strategy to leadership.
Hands-on experience with enterprise CRM tools (preferably Braze).
Comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
Ability to build relationships with senior stakeholders in Product and Engineering.
Willingness to push back when necessary to protect the customer experience and drive business value.
Customer-obsessed mindset; fight for relevance in every interaction.

Nice To Haves

Proficiency in SQL to self-serve data insights.
Experience in a high-growth product-led, Fintech or SaaS environment.
Experience working with localised campaigns across multiple regions/languages.

Responsibilities

Own and elevate our Americas customer lifecycle strategy.
Hold the vision for how we communicate with customers in the Americas.
Bridge the gap between high-level CRM strategy and tactical execution.
Ensure customers receive the right message, at the right time, through the right channel.
Manage, mentor, and inspire a team of 2+ CRM professionals.
Foster a culture of experimentation, autonomy, and continuous learning.
Own the end-to-end lifecycle strategy for customers in NorthAm and LatAm.
Build sophisticated, automated journeys that drive activation, cross-sell and retention.
Improve conversion rates, reduce churn, and increase lifetime value.
Use data to prove the value of your and your team’s work.
Be the primary voice for Americas CRM across the company.
Partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.