Lifecycle Marketing Manager

Runway

22h•$180,000 - $240,000•Remote

About The Position

Runway is seeking a Lifecycle Marketing Manager to lead and enhance user communication across email and other lifecycle channels. This role involves building, executing, and optimizing campaigns focused on increasing user value from Runway. Key areas include onboarding, activation, product education, feature adoption, retention, monetization, and re-engagement. The ideal candidate understands the synergy between lifecycle marketing, user experience, and business objectives, and can translate product updates, audience insights, and performance data into effective campaigns. This is a hands-on position requiring both strategic thinking and execution capabilities, including writing briefs, building segments, coordinating campaign execution, analyzing performance, and identifying user journey improvements. Collaboration with growth, product marketing, product, and creative teams is essential to ensure timely and relevant messaging to users.

Requirements

3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role
Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment
Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation
Hands-on experience with email, CRM, lifecycle, or marketing automation tools
Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting
Ability to analyze campaign performance and translate data into clear recommendations
Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once

Responsibilities

Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email
Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization
Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns
Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement
Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
Partner with creative and content teams to brief assets needed for lifecycle campaigns
Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments