Lifecycle Marketing Manager (12-18month Contract)
About The Position
Since 2015, Mejuri has reimagined what fine jewelry can be in a modern world—shifting it from a traditional gift to to a personal choice rooted in self-expression. Founded by third-generation jeweller Noura Sakkijha, the brand was built on a simple idea: fine jewelry shouldn’t require a special occasion, and it should never come with guilt. It’s about celebrating yourself—your style, your life, your everyday. Mejuri meets customers where they are—online, in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also deeply committed to doing things the right way, with responsible sourcing, sustainable practices, and philanthropic initiatives that reflect our values and long-term vision. As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates. You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. You lead a team of lifecycle marketers and report into Growth leadership. This is not a campaign execution role. You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful.
Requirements
- 6+ years in lifecycle, CRM, or retention marketing with at least 2 years managing a team — DTC, retail, or omnichannel preferred.
- A track record of building and executing a lifecycle calendar that moves the business, not just the open rate.
- Deep experience with lifecycle platforms; Klaviyo experience is a strong plus.
- You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset.
- You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L.
- You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail.
- You move fast, sweat the details, and care about the things customers feel even when they can't name them.
Responsibilities
- Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience.
- Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when.
- Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem.
- Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable.
- Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions.
- Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works.
Benefits
- A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.
- A hybrid work model for all corporate roles
- ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
- Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees.
- Bereavement leave, including miscarriage and stillbirth support.
- Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
- A generous product discount!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
