Iterable Lifecycle Marketing Manager — Prospect Marketing

Dutch • Los Angeles, CA

7d • $85,000 - $115,000

About The Position

Dutch is reimagining pet care by making veterinary expertise accessible anytime, anywhere. We're growing fast, and lifecycle marketing plays a critical role in converting curious prospects into committed members who trust Dutch for their pet's care. The Role We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must have requirement for this role. You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments.

Requirements

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
• Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
• Comfort working with funnel data to identify gaps and optimize conversion rates
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
• Ability to manage multiple campaigns simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate

Nice To Haves

• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with growth experimentation frameworks and prospect lifecycle measurement
• HTML knowledge for email troubleshooting
• Experience collaborating with paid growth or product marketing teams

Responsibilities

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
• Own day-to-day execution of key prospect moments including: Lead nurture & prospect engagement sequences, Trial new conversion programs, Abandoned flow re-engagement, Promotional and time-sensitive offer campaigns
• Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
• Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
• Support A/B testing of subject lines, content, offers, timing, and segmentation
• Help document and improve prospect lifecycle best practices and templates as the program scales

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed