Lifecycle Marketing Lead

Museum of Ice Cream

6d•$145,000 - $155,000

About The Position

Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and implementing the right technology, creating audience segmentation, building automated programs, and establishing the reporting and measurement needed to make the lifecycle a meaningful driver of revenue and repeat visitation.

Requirements

8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth.
Experience building lifecycle programs from scratch.
Experience owning business outcomes, not just campaign execution.
Strong analytical and segmentation skills.
Experience with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
Ability to work strategically while remaining hands-on.
Strong cross-functional leadership skills.

Responsibilities

Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement.
Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement.
Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes.
Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns.
Evaluate, select, and implement lifecycle marketing and CRM technology platforms.
Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives.
Build scalable systems and processes that support long-term lifecycle growth.
Design and launch automated lifecycle programs across multiple channels.
Create personalized customer journeys that improve engagement and conversion rates.
Develop testing frameworks to continuously improve messaging, targeting, timing, and performance.
Establish lifecycle marketing reporting, KPIs, and attribution models.
Analyze customer behavior and campaign performance to identify growth opportunities.
Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact.
Translate insights into actionable recommendations for leadership and cross-functional partners.
Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives.
Influence customer experience strategy through data-driven insights and customer behavior trends.
Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.

Benefits

Competitive pay
Annual bonus
401(k)
Stock options
PTO and sick time
Dental insurance
Health insurance
Vision insurance
Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream
Employee development opportunities
16 free museum tickets per year for friends and family, with free entry for self
50% off retail products
Ability to advance within the organization