Content & Lifecycle Marketing

Base Power Company • Austin, TX

1d • Onsite

About The Position

Base is America’s next-generation power company, focused on rebuilding the foundation of modern civilization through a network of distributed batteries. This role combines conversion-focused copywriting with lifecycle architecture to build a content engine that educates, nurtures, and converts homeowners at scale. The position owns content across the entire funnel, including email and SMS sequences, landing pages, paid and organic creative, scripts, onboarding flows, and newsletters. Additionally, the role involves designing, building, and optimizing lifecycle journeys to deepen education, increase conversion, and drive long-term engagement. This is an opportunity for individuals who enjoy writing, operations, testing, and building a category-defining product from the ground up.

Requirements

• 3–7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies.
• Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
• Exceptional consumer intuition.
• Proven ability to create organic content strategies that grow audience and engagement.
• Ability to operate cross-functionally and drive outcomes.
• Strong organizational and project management skills to coordinate across multiple stakeholders.
• Data-driven approach to measure and improve performance.

Responsibilities

• Translate complex concepts into simple, consumer-friendly language.
• Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, etc.
• Build and optimize lifecycle journeys that improve education and conversion tailored to different audience segments.
• Strategize and develop engaging and performing organic content.
• Collaborate with design, ops, and sales to drive cohesive messaging.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed