Lifecycle Marketing Lead

EchoStar•Littleton, CO

7d•Onsite

About The Position

This role serves as the primary engine for customer retention and engagement through the strategic orchestration of lifecycle communications for Boost Mobile. You will solve the challenge of transforming high-level business goals into sophisticated, automated journeys across email, SMS, and push notifications. By bridging the gap between creative strategy and technical execution, this position ensures every customer touchpoint is data-driven, personalized, and optimized for maximum impact.

Requirements

Advanced hands-on proficiency with enterprise-level marketing automation tools, specifically Adobe Journey Optimizer (AJO), Braze, or Salesforce Marketing Cloud
Demonstrated ability to manage the full technical build of campaigns, from configuring complex "if/then" triggers to performing manual HTML and CSS adjustments for pixel-perfect delivery
Strong strategic business acumen with the capability to translate high-level objectives into tactical communication roadmaps and defend decisions to stakeholders
Critical experience in direct-to-consumer digital marketing within high-velocity, seasonal environments such as Telecom, FinTech, or subscription services
Proficiency in AI application for CRM, specifically using machine learning outputs to refine audience segmentation and enhance dynamic content delivery at scale
Superior communication skills used to lead stakeholder partnerships and ensure technical execution aligns perfectly with overarching marketing goals
Minimum Education: Bachelor’s degree in Marketing, Communications, Business, or a related technical field
Minimum Experience: 3+ years of experience in direct-to-consumer digital marketing, specifically within CRM, Lifecycle, or Retention roles
Enterprise CRM platforms (Adobe Journey Optimizer, Braze, or Salesforce Marketing Cloud)
Technical campaign configuration (Liquid logic, conditional formatting, and segment filters)
Basic front-end development (HTML/CSS) for email and mobile templates

Responsibilities

Serve as the primary lead for the intake, strategy, and technical execution of all promotional and lifecycle communications across email, SMS, and push notifications
Act as the subject matter expert on communication journeys by collaborating with business partners to define optimal channel mixes and audience segmentation strategies
Build and manage automated journeys and ad-hoc campaigns within enterprise CRM platforms, including the configuration of segment filters and complex liquid logic
Design and implement personalized customer journeys that drive long-term engagement and retention, moving beyond simple execution to create sophisticated data-driven touchpoints
Monitor and analyze campaign performance metrics to inform future strategies, ensuring messaging is optimized for high engagement and brand alignment
Integrate AI-driven personalization and predictive modeling to automate message timing and content selection for highly relevant customer experiences