Lead, Lifecycle Marketing

Housecall Pro

1d•$83,600 - $104,000•Remote

About The Position

As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement and driving conversions. You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies. Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints. Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes
Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
Proven experience writing Liquid and/or Mustache templates for advanced personalization and conditional content
Solid grasp of customer data models, segmentation, and event-based triggering
Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA

Nice To Haves

Experience with a CDP such as Segment, mParticle, or RudderStack is a plus
Strong communication and teamwork skills
Attention to detail and creative problem-solving abilities
Ability to adapt to changing priorities and meet deadlines
A proactive mindset focused on continuous improvement
Enthusiasm for learning and staying current with industry trends
Strong ability to Multi-task to ensure communication and deployments happen on-time

Responsibilities

Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
Segment customer lists and apply personalization to deliver targeted, relevant communications
Build accurate email campaigns for deployment
Conduct A/B testing to refine campaigns and improve customer engagement and conversions
Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines and stay current on industry trends
Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics and providing actionable insights to stakeholders