Lifestyle Marketing Coordinator

Favor • Austin, TX

9d • Hybrid

About The Position

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and retention for Favor Delivery. Reporting to the Lifecycle Marketing Manager, this role will help execute lifecycle campaigns and contribute to testing, analysis, creative development, and reporting. Channels will include email, push notifications, in-app messaging and other emerging channels. The ideal candidate is a curious, analytical, and detail-oriented marketer who’s eager to learn, and is excited to grow their career in a fast-paced, high-impact environment.

Requirements

• Bachelor’s degree or equivalent experience.
• 0 - 1 years of experience working on lifecycle marketing campaigns, either in-house or at an agency (including working on lifecycle operations and reporting out on lifecycle campaign performance).
• Comfortable working with campaign performance data and making sense of metrics like OR, CTR, sessions, and conversion rates.
• Experience with ESPs and tools like Braze, Branch (or similar tools) and familiarity with coding languages such as HTML or Liquid (or similar dynamic content languages).
• Experience with project management tools (such as Asana, JIRA, Airtable).
• Experience with Excel/Google Sheets; familiarity with BI tools like Looker, Tableau, or Power BI is a plus.

Responsibilities

• Support execution and optimization of lifecycle marketing campaigns across channels such as email, push notifications, and in-app messaging, ensuring timely launches and accurate targeting.
• Support campaign builds by refreshing or configuring components based on solution designs provided by marketing operations team specialists.
• Support in pulling data and reporting on campaign performance on a weekly, monthly and quarterly cadence.
• Support the maintenance of the CRM calendar, ensuring all campaigns align with key product launches, promotions, and customer lifecycle stages.
• Craft and submit clear and concise creative briefs to support lifecycle campaigns.
• Collaborate & build strong cross-functional relationships (e.g., Creative, Marketing Operations, Analytics, and Product) to support campaign planning, asset development, and delivery.
• Support the QA process for campaigns before deployment to ensure proper rendering, links, personalization, and message accuracy across all devices and platforms.
• Stay informed on CRM best practices and trends, helping the team identify new opportunities to improve campaign performance and user experience.
• Participate in brainstorming sessions for new creative concepts, test ideas, and campaign initiatives.

Benefits

• premium health, vision, dental, and life insurance
• 401(k) options
• Favor Gold subscription
• H-E-B discounts
• Unlimited PTO for salaried employees
• Ample vacation time to all team members
• Learning and development opportunities through Intern(al)ships and Learning Labs
• Employee Resource Groups (ERGs)
• Company-wide events, happy hours, and regular connection opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level