Lifecycle Marketing Coordinator

New York Racing Association • New York, NY

6d • $24 - $29 • Hybrid

About The Position

Performs tasks and oversees processes and project components for the Brand
Marketing function under limited supervision, ensuring work is aligned to
organizational standards, brand strategy, and marketing objectives. Responsible
for managing and executing brand marketing activities that support the
organization’s overall brand positioning, consumer engagement, and market
presence.

Requirements

• Bachelor’s degree in marketing or related field

Nice To Haves

• Experience with short-form, action-oriented copywriting (SMS, push notification, and/or email marketing)
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
• Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
• Strategic thinking skills, able to develop ideas into actions that drive business results
• Curious and resourceful self-starter, with ability to solve problems and seek new information
• Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
• Comfortable operating on own accord and navigating ambiguity
• Knowledge of thoroughbred racing is a plus, though not mandatory
• Knowledge of thoroughbred racing is a plus, though not mandatory

Responsibilities

• Craft compelling, effective SMS and email marketing communications
• Maintain digital marketing content calendars
• Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
• Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
• Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees