Lifecycle Marketing Automations Specialist

Arc'Teryx

29d • $71,000 - $93,000 • Remote

About The Position

As a Lifecycle Marketing Automations Specialist, you will support the strategy and execution of automated programs spanning the full customer journey, from acquisition and onboarding through retention, loyalty, and reactivation. You'll be responsible for delivering localized CRM experiences from concept through execution, ensuring programs are relevant for your market while aligning with global priorities. Working closely with Global Lifecycle CRM and Technology teams, you'll leverage shared platforms, data, and segmentation frameworks to execute regional programs that create meaningful guest engagement and business impact. This role is based at our North Vancouver headquarters, and may be hired remotely. Business operations occur on the PST timezone. The ideal candidate would be able to be in the office a minimum of one day per month. The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.

Requirements

• A Bachelor’s degree in business, marketing, or communications or a related field
• 3+ years’ experience in lifecycle marketing, CRM, or retention marketing
• Ability to work autonomously, while collaborating with others during daily meetings and standups
• Ability to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
• Attention to detail is one of your key strengths
• Experience building and deploying CRM campaigns and marketing automations using platforms such as Salesforce Marketing Cloud, including campaign execution, triggered programs, segmentation, and QA
• Demonstrated ability to quickly adapt to new tools and processes
• Understanding of best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
• Highly skilled in Figma, HTML, CSS, and UX design
• Always thinking in the shoes of the customer / consumer
• Ability to balance regional business needs with global standards, ensuring localized experiences while contributing to scalable CRM best practices
• Innovative and creative, with a logical and methodical approach to problem solving
• Strong communicator who can work with cross functional teams from other channels of the business
• Highly flexible and adaptable when faced with ambiguity
• Effectively balance autonomy and collaboration
• Inspire breakthrough thinking and continuous improvement
• Seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Passion for your work is paralleled by your passion for getting outside and living it
• Results-driven and have a passion for pursuing audacious goals

Responsibilities

• Supporting end-to-end execution of programs across email and app, including campaign launches, product drops, seasonal moments, and promotional activations
• Executing demand-driving automations including browse abandonment, cart abandonment, Email My Cart, back-in-stock, and guest acquisition programs
• Partnering with regional merchandising, marketing, and ecommerce teams to translate commercial priorities into CRM campaigns that drive revenue
• Developing creative briefs, build campaign wireframes, coordinate QA/UAT, and oversee deployment from concept through launch
• Partnering closely with Global Lifecycle, CRM, and Technology teams to leverage shared platforms, segmentation frameworks, and automation capabilities while ensuring regional relevance
• Supporting regional email capture initiatives and listing growth strategies to grow the addressable audience
• Monitoring campaign performance and identifying optimization opportunities through testing, reporting, and guest insights
• Contributing to experimentation initiatives that improve engagement, conversion, and regional business performance
• Supporting CRM platform enhancements and new automation capabilities in partnership with Global teams

Benefits

• Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP)
• RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable
• Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore)
• Parental leave top-up and a nesting period for new parents
• Professional development opportunities, Arc'teryx Academies (outdoor skill-building events) , Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level