Lifecycle Marketer

Grindr•New York, NY

1d•$104,000 - $135,000•Hybrid

About The Position

Grindr is seeking a Lifecycle Marketer to join their Growth & PMM team. This is a hands-on, high-ownership role where you will help build the Lifecycle Marketing function from the ground up. You will be responsible for executing programs across channels, running experiments, and turning CRM into a measurable revenue driver for Grindr's 15M+ users. The role requires a proactive approach as there is no existing playbook, and you will be instrumental in creating it. Grindr operates in 'Grindr Mode,' emphasizing outcomes over outputs and fostering a culture of smart, driven individuals who support each other's growth while maintaining a healthy work-life balance. This is a hybrid role based in the New York office, requiring in-person presence on Tuesdays and Thursdays.

Requirements

Strong attention to detail in execution, including clean logic, airtight QA, and ensuring campaigns function as designed.
Experience with subscription and community-driven apps (dating, social, freemium), understanding user progression from free to paid and retention strategies.
Experience working with AI, actively using it, and exploring future applications.
Desire to build a function from scratch and be an early member of the team.
Passion for the community Grindr serves (LGBTQ+).

Responsibilities

Build and run lifecycle campaigns across the full user journey, including onboarding, free user retention, monetization, and reactivation.
Think in terms of user journeys rather than one-off campaigns.
Run lifecycle experiments with clear hypotheses and defined success metrics.
Measure results, communicate learnings, and treat every send as a learning opportunity.
Operate Braze daily to build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
Partner with PMM, Product, Brand, and Data on feature launches, go-to-market strategies, and key marketing moments, executing lifecycle support to ensure their success.
Help build and adhere to processes that enable Lifecycle Marketing to scale, including intake, prioritization, execution, and QA.

Benefits

Full premium health, dental, and vision coverage for employees.
Partial coverage for dependents on health, dental, and vision plans.
Up to $300,000 in fertility and family-building support (IVF, surrogacy, egg freezing, adoption).
401(k) with a 6% match and immediate vesting.
Industry-competitive compensation, company bonus, and equity for all employees.
Industry-leading gender-affirming care with up to 90% cost coverage, access to Included Health, and monthly stipends for HRT.
Flexible vacation policy.
Two company-wide rest weeks per year.
Monthly stipends for cell phone, internet, wellness, food, and commuting.
Breakfast and lunch provided.