Lead Product & Lifecycle Growth Marketer
About The Position
Scribd, Inc. is seeking a Lead Product & Lifecycle Growth Marketer to own the end-to-end product and lifecycle growth marketing for Everand (audiobook and ebook subscription product) and Fable (book-tracking and discovery community). This senior individual contributor role requires a self-starter who is energized by both strategy and execution. The role involves setting positioning, planning launches, building and shipping campaigns, and measuring their impact. The ideal candidate will be comfortable moving from strategic planning to hands-on campaign building in marketing automation platforms.
Requirements
- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
- A track record of owning GTM strategy and shipping the execution yourself.
- Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
- Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
- Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.
- A founder/owner mindset, you move on a priority without waiting for a fully specified brief.
- A genuine love of books and reading.
Responsibilities
- Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
- Lead go-to-market for new features and product updates, from concept through launch and adoption.
- Build and ship campaigns across email, push, and in-app in Iterable, including audience segmentation and technical setup.
- Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
- Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
- Define metrics, set targets, instrument tracking before launch, and report on impact.
- Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
- Contribute to growth across the funnel, partnering with Product and Brand.
Benefits
- Scribd Flex (flexible work model)
- Comprehensive health, dental, and vision coverage
- Mental health support and disability coverage
- Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
- Paid parental leave and family support benefits
- Retirement matching and employee equity
- Learning and development programs and professional growth opportunities
- Wellness and home office stipends
- Complimentary access to the Scribd, Inc. suite of products
- Enterprise access to leading AI tools
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
