Lifecycle Manager

Hawke Media•Santa Monica, CA

6d•$70,000 - $75,000•Onsite

About The Position

At Hawke, we work smart, not hard. We are looking for a top-notch Lifecycle expert to develop and execute integrated email, SMS and Loyalty programs that drive higher engagement, retention and ROI with our clients. You're a cut above the rest with a strong focus on automation building, segmentation, AB testing, data-analysis, and creative thinking. A self-starter who has incredible communication skills, and project management is your middle name. In short, you are a Lifecycle Guru, come join our team!

Requirements

1-2 years of email marketing or lifecycle marketing experience
Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
Strategic thinking, prioritization skills and troubleshooting are in your DNA
Firm understanding of digital marketing principles, specifically email marketing best practices
Excellent written and verbal communication skills - comfortable with daily video conferencing calls
Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
SMS knowledge a plus
Ability to work independently
Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
Experience in Photoshop, copywriting, HTML is a plus
Broad understanding of email service providers, fluency in at least 1 preferred
Most used include: Mailchimp and Klaviyo
Bonus points for any CRM or Enterprise platform knowledge
Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
Positive, "can-do" and "will-do" attitude at all times, no days off.
Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
Broad understanding of ESPs, fluency in at least 2 Hawke preferred systems.
Knowledge of targeting strategies based on customer lifecycle segmentation, conditional logic & predictive analytics.
Demonstrate automation building, segmentation, AB testing, data-analysis, and creative strategic thinking skills
Understands best practices for optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws.
Manage data-collection, assist in project management, research, brainstorming, and other Lifecycle responsibilities.
Track and analyze weekly, monthly, quarterly, and annual email KPI’s.
Client relationship: Establishing and maintaining strong working connections.
Excellent verbal and written communication skills with a knack for problem solving.
Possess presentation skills both in person and video.
Time & Project Management skills: High attention to detail and willingness to learn new skills and platforms.
Ability to hit and exceed deadlines required.
Team player: Always willing to do their fair share of work and take accountability.
Receptive to feedback and coaching from teammates and supervisors.
Able to thrive in fast paced team environments, capability to work independently.

Nice To Haves

Experience in Photoshop, copywriting, HTML is a plus
Bonus points for any CRM or Enterprise platform knowledge

Responsibilities

Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
Develop the email creative approach, brief clients on creation & production
Launch and QA new email campaigns on varying email service providers
Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
Reporting, track and analyze weekly & monthly email KPI’s
Collaborate and integrate with the Paid Media, Strategy, Creative, Email and Content teams.
Present monthly reporting and insights to clients.
Participate in regular client calls and meetings.
Create and present executive summary, QBR’s, wrap up reports, seasonal and yearly plans.
Stays up to date with industry news, trends and innovations.