Lifecycle Manager

Fusion Worldwide•Boston, MA

1d•Onsite

About The Position

Fusion Worldwide is seeking a Lifecycle Manager to join their Marketing & E-Commerce department. This role sits at the intersection of marketing, sales, and data intelligence, focusing on driving pipeline generation through HubSpot automation and Palantir Intelligence. The ideal candidate will have a strong background in B2B demand generation, marketing operations, or CRM, with a "hands-on build" experience rather than just strategy. You will be responsible for the pipeline engine, activating Palantir data within HubSpot for hyper-personalized automation, developing a trusted lead scoring model, and ensuring sales alignment and pipeline transparency. This is a critical role for a data-driven marketer who can translate intelligence into commercial action and drive measurable pipeline growth.

Requirements

5–8 years of hands-on B2B demand generation, marketing operations, or CRM experience. Not strategy experience — actual build experience.
Deep, end-to-end HubSpot expertise: workflows, lists, lead scoring, lifecycle stages, deal pipelines, integrations, reporting, and the API. Certifications are a bonus; they are not a substitute for real configuration experience.
Advanced marketing automation experience: multi-step, trigger-based nurture programs with branching logic, suppression rules, A/B testing, and performance measurement.
Pipeline ownership mentality: you are accountable to MQL, SQL, and marketing-sourced pipeline numbers — not sends or open rates.
Multi-channel campaign experience: LinkedIn, paid search, content syndication, and webinars — allocated by ICP and buying stage, not habit.
Sales alignment track record: you have co-defined lead quality standards with a sales team, built the handoff process, and held that standard over time.
Strong command of global email compliance: GDPR, CAN-SPAM, CASL, and the difference between soft and hard bounces.
Data literacy: you can spot a corrupted source field, UTM gap, or misconfigured workflow trigger without being told where to look.
Clear, direct communicator: you can explain a technical problem to a sales rep and a business problem to an engineer.

Nice To Haves

Experience working with Palantir, Snowflake, or equivalent enterprise data intelligence platforms for buyer segmentation and cohort analysis.
Hands-on experience with ZoomInfo or Lusha wired into a CRM for contact scoring and data hygiene.
Background in B2B e-commerce, electronic components, distribution, or technology procurement.
Account-Based Marketing (ABM) experience with named account targeting, multi-channel coordination, and account-level pipeline reporting.
Experience with AI-assisted lead scoring or GPT-powered enrichment workflows.
Multi-region email compliance experience across U.S., EU, and APAC.
Experience building demand generation infrastructure from scratch in a fast-growing company.
Bachelor's degree in Marketing, Business, Information Systems, or a related field.

Responsibilities

Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication — all tied to pipeline targets, not activity metrics.
Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.
Use Palantir cohort intelligence to drive hyper-personalized segmentation — product interest signals, commodity categories, order history, geography, and account type — not generic batch-and-blast.
Build and run ABM programs targeting Fusion's highest-value accounts: coordinated paid, email, and content plays with account-level reporting that sales trusts.
Coordinate with EMEA and APAC leads to adapt global programs for EMEA and Asia-Pacific buyers, compliance requirements, and market behaviors.
Own HubSpot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
Build the automation layer that activates Palantir data inside HubSpot — the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
Manage global email compliance across U.S., EU, and APAC: GDPR, CAN-SPAM, CASL, consent management, suppression flows, and re-permission programs.
Partner with eCommerce/Engineering (who own the HubSpot data model and integration layer) to request schema and property changes through the defined process.
Own the lead scoring model: define qualified lead criteria for Fusion, build behavioral and firmographic scoring logic, calibrate continuously against conversion outcomes.
Incorporate Palantir cohort data and Muskan's search signals into intent scoring — surfacing the highest-value accounts first, before sales has to ask.
Co-define the MQL definition and MQL-to-SQL handoff process with sales leadership and hold it over time.
Build the daily and weekly operational reporting views that give sales reps exactly what they need: unowned leads, high-intent unquoted accounts, stalled pipeline, and marketing-sourced pipeline by region.
Report weekly on email performance, lead scoring accuracy, ABM account engagement, and pipeline contribution in plain language that marketing and leadership can act on.