Lifecycle Journey Manager, Cross-Sell & Expansion
About The Position
This role is within MoneyLion’s Growth & Retention team and focuses on the Cross-Sell & Expansion stage of the user journey, aiming to convert single-product users into multi-product, high-value customers. The position involves managing the strategy, KPIs, and end-to-end journey for growing product breadth and monetization depth across the company's portfolio. The role requires working with an AI decisioning stack, setting objectives, signals, and guardrails, and collaborating with Product, Data, Creative, and Martech teams to design, launch, and validate programs that enhance customer value. It combines strategy with hands-on execution and an analytical, experiment-driven approach.
Requirements
- 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
- A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
- Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps.
- Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts.
- Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models).
- Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority.
- Excellent written communication and a high bar for QA and detail.
- A bias toward ownership and action - you ship, learn, and iterate quickly.
Nice To Haves
- Experience in fintech, subscription, or marketplace businesses.
- Familiarity with Hightouch, AID, or other decisioning / composable martech platforms.
Responsibilities
- Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
- Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
- Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
- Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
- Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.
- Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
- Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
- Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.
Benefits
- Competitive salary with a performance-based bonus scheme (up to 10%)
- Flexible working hours with hybrid / home-office options
- The chance to join a major global tech company listed on the S&P 500
- A meaningful learning & development budget and clear career growth
- Comprehensive health and wellbeing benefits
- Modern equipment (Mac/Windows) for work and personal use
- Employee Stock Purchase Plan
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
