Product Manager - Small Business Cross-sell Campaign

TELUS•Edmonton, AB

1d•Remote

About The Position

The Small-Medium Business (SMB) team is a dynamic, fast-paced, and collaborative group responsible for delivering profitable growth within the highest-value segment for TELUS Business. This role is for an entrepreneurial marketer who enjoys building and growing initiatives. You will join a team on a growth journey, managing highly visible programs, and owning the diverse cross-sell portfolio within our base strategy to drive strong loyalty and retention outcomes for the SMB P&L through all ‘4 Ps’ (product, price, place, and promotion) of the marketing mix to drive business performance. We are looking for a motivated, high-energy, and results-oriented individual to join the team for the role of Product Manager, Cross-sell Campaigns within our dynamic SMB Base Management team. This role works in Eastern Time.

Requirements

Strong data analysis capability — ability to measure, report, and pivot results; make data-informed decisions; and translate raw data into actionable insights.
Exceptional stakeholder management — ability to develop relationships with key stakeholders across functions and work effectively within a team.
Persuasive communication skills — clear, concise, and articulate in all aspects of communication (written, verbal, and presentation).
Comfort with ambiguity — ability to thrive in change, handle shifting demands with ease, and create strategy from the ground-up incorporating feedback from multiple cross-functional stakeholders.
Results orientation — driven by an ownership mentality, an entrepreneurial curiosity to uncover the "why" behind challenges, and a focus on customer lifecycle outcomes, retention economics, and long-term portfolio performance.
Project prioritization and agility — ability to coordinate multiple initiatives simultaneously and work within an environment of rapid change.

Nice To Haves

2+ years of experience in product/program management, marketing operations, digital transformation, or marketing roles.

Responsibilities

Strategize how to retain and grow the multi-product customer base by proactively developing programs that improve the customer experience or sales success.
Cross-functionally drive the end-to-end integrated strategy of programs, including innovating and piloting new customer journeys, lead source strategy, lead distribution to sales, channel support, and measuring program results.
Design and execute cross-sell and base funnel management strategies via close collaboration with sales teams, supporting outbound calling, email, SMS and digital tactics through program training and actively providing feedback.
Create data-informed programs based on predictive models, machine-learning triggers, and customer lifecycle insights—working alongside Data Science and BI teams.
Conduct regular performance reviews and deep dives into raw data to derive actionable insights and identify opportunities within bundled service portfolios.
Simplify complex data results into clear, easy-to-understand presentations for various organizational levels, including regular program updates to senior leadership.
Improve conversion and positively impact business multi-product targets.
Shape and adjust customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives.
Work with frontline teams to identify customer pain points and drive continuous improvements to the customer experience.
Collaborate with partners across base management, planning, business intelligence, data science, loyalty & retention, and sales teams to develop integrated strategies that balance customer value with business profitability.