Lifecycle Engagement Manager

The job overview for the position of Lifecycle Engagement Manager at Real is to develop and execute a comprehensive lifecycle marketing strategy to drive user engagement and retention. The manager will collaborate with cross-functional teams, including Marketing, Content, and Sales, to curate targeted content campaigns and optimize campaign performance. They will also be responsible for capturing and analyzing relevant performance metrics, conducting A/B tests, and staying informed about industry trends to inform campaign decisions. The ideal candidate should have experience in lifecycle, email, CRM, or related roles, and a passion for reshaping the mental healthcare space.

• Create and execute a comprehensive lifecycle marketing strategy that aligns with Real's mission and business objectives, ensuring relevant and engaging campaigns for members.
• Manage the campaign calendar and collaborate with Marketing to coordinate campaigns for key moments, events, and new product features to drive user engagement and interest.
• Coordinate with Customer Service to execute adoption and activation campaigns for new enterprise customers and their employees.
• Capture, analyze, and report on relevant performance metrics to evaluate campaign effectiveness and optimize marketing decisions.
• Conduct A/B tests and establish best practices for campaign timing, channel, frequency, etc., to maximize campaign performance and reach.
• Collaborate with the Product team to help develop data-driven engagement campaigns and effective strategies across various channels.
• Collaborate with the Content team to develop campaigns that promote high-visibility content and talent.
• Oversee campaign cadence efforts to strategically map campaigns across channels for optimal user reach and impact.
• Develop a user retention and engagement strategy across all channels, leveraging data insights and market trends to expand Real's reach and impact.
• Stay informed about industry trends and competitive strategies to inform campaign investment decisions and drive innovation.
• Work closely with cross-functional stakeholders to identify retention gaps, develop creative solutions, and drive campaign success.
• Lead the development of analytical frameworks around lifecycle marketing, combining internal data with third-party data for deeper insights and informed decision-making.

• 4+ years of experience in lifecycle, email, CRM, or related roles
• Expert working knowledge with CRM tools (we use Braze)
• Experience running all or part of a CRM campaign calendar
• Demonstrable success driving re-engagement with CRM efforts
• Experience building a lifecycle journey map from 0-1
• Solid analytical background with experience using tools like Amplitude or Tableau
• Exceptional eye for detail and ability to manage multiple projects simultaneously
• Resourceful mindset fit for a scrappy startup environment
• Strong understanding of best practices
• Passion for reshaping the mental healthcare space
• Experience working in a remote-first work environment (preferred)
• Start-up experience (preferred)
• Understanding of mental health topics, including common disorders, therapy modalities, self-care practices, and mental well-being (preferred)

• Competitive salary, plus equity in an early-stage startup
• 100% company-funded health, vision, and dental insurance
• FSA plans
• Free One Medical membership
• Free Real membership
• $1800 annual mental wellness stipend
• Short- and long-term disability coverage
• Life insurance
• 401(k)
• Unlimited PTO
• Four day work weeks Monday-Thursday
• Four-week paid sabbatical after five continuous years of work at Real
• Three floating holidays in addition to company-wide federal holidays
• Two weeks of paid time off in the event of losing a loved one
• Competitive paid parental leave and flexible return to work policy
• Flexible working environment
• Remote-inclusive team
• Autonomous work culture
• Professional development opportunities