Lifecycle/Braze Wizard

Moonshot•New York, NY

1d•Hybrid

About The Position

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface. Since our launch in July 2024, we’ve attracted 2M+ users. Our mission: Make moonshots possible for everyone. Our vision: Make a world where life-changing financial outcomes are within everyone's reach. Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance. This role is full-time, preferably located in NYC. Open to remote for the right candidate.

Requirements

3+ years in Lifecycle / CRM / Retention for a consumer app
Hands-on proficiency in Braze (canvas, segmentation, etc.)
Familiarity with consumer app promotion design, fulfillment, and ROI analysis
Experience moving metrics, not just sending messages
Strong short-form copy instincts (mobile-first)
Comfort using data to inform decisions

Nice To Haves

Crypto / trading / sportsbook / DFS experience
Understanding of trader psychology, incentives, and habit loops

Responsibilities

Own all lifecycle messaging in Braze (email, push, in-app, inbox)
Build and maintain automated onboarding, retention, and win-back flows
Create dynamic segmentation and triggered journeys
Set up and monitor promotions and targeted incentives
Own and grow loyalty and retention efforts across the in-app user experience
Run A/B tests and weekly lifecycle experiments
Track activation → retention → reactivation KPIs and report learnings
Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy