Licensing Manager

Stanley Black & Decker • Towson, MD

4d • Hybrid

About The Position

As a Licensing Manager, you’ll be part of our Licensing team as a hybrid employee in Towson, MD. You’ll get to: Responsible for managing and executing Stanley Black & Decker’s Power Tools Licensing Business, with both new and existing partners. Assist in the development of 3 year strategic plans with licensing partners to include product roadmaps and product development. Manage licensed product development projects with cross-functional teams including ID, engineering, legal, and commercialization teams. Review, coordinate and approve assets for packaging and merchandising in the licensing portal. Quarterback and coordinate approvals for concept, ID and engineering steps in the portal. Update on-boarding decks for new licensing partners and lead the onboarding sessions in collaboration with teams (licensing agency, ID, brand, engineering, finance). Collect key assets and information from licensed partners on new products, marketing initiatives, and critical business updates for internal meetings and report outs. Manage intake forms for social influencer requests, website uploads, trade show samples, and other marketing initiatives. Assist in developing brand strategy for key licensees that is consistent with the core brand content. This will include: Developing website content (product pages, landing pages, ideas + inspiration content), scheduling email marketing and social media posts and working with the licensees and brand team to create content, working with internal teams to connect licensing programs with social influencers, sponsorships and tv ad campaigns. Perform regular retail store walks to develop awareness of competitive brands in market, shelf presence, and competitive landscapes. Document findings and develop a point of view on business impact.

Requirements

• Bachelor's degree in business, marketing, or related discipline required.
• 3–5 years of relevant experience in licensing, brand management, product management, category management, commercialization, or partnerships.
• Experience managing external partners, licensees, vendors, or strategic brand relationships.
• Exposure to new product development / stage-gate processes highly desired.
• Experience supporting quarterly business reviews, annual planning, or partner performance reviews.

Nice To Haves

• Experience in tools, hardware, construction, industrial, PPE, electrical, plumbing, HVAC, MRO, or building products is preferred but not required.

Responsibilities

• Manage and execute Stanley Black & Decker’s Power Tools Licensing Business, with both new and existing partners.
• Assist in the development of 3-year strategic plans with licensing partners, including product roadmaps and product development.
• Manage licensed product development projects with cross-functional teams (ID, engineering, legal, commercialization).
• Review, coordinate, and approve assets for packaging and merchandising in the licensing portal.
• Coordinate approvals for concept, ID, and engineering steps in the portal.
• Update onboarding decks for new licensing partners and lead onboarding sessions.
• Collect key assets and information from licensed partners on new products, marketing initiatives, and business updates for internal meetings and reports.
• Manage intake forms for social influencer requests, website uploads, trade show samples, and other marketing initiatives.
• Assist in developing brand strategy for key licensees consistent with core brand content.
• Develop website content (product pages, landing pages, ideas + inspiration content).
• Schedule email marketing and social media posts, working with licensees and the brand team to create content.
• Work with internal teams to connect licensing programs with social influencers, sponsorships, and TV ad campaigns.
• Perform regular retail store walks to assess competitive brands, shelf presence, and competitive landscapes.
• Document findings and develop a point of view on business impact.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Competitive salary and a great benefits plan.
• Wellness program.
• Retirement benefits.
• Paid vacation, holidays & personal days.
• Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level