Legal Counsel II, Advertising & Claims Counsel

Ro•New York, NY

5d•$170,000 - $215,000•Hybrid

About The Position

Ro is a direct-to-patient healthcare company offering nationwide telehealth, labs, and pharmacy services through a vertically integrated platform. The Legal Counsel II, Advertising & Claims Counsel will assess, evaluate, and review advertising to ensure claims are truthful, accurate, non-misleading, and supported by appropriate evidence. The role partners with Regulatory, Clinical, Growth, and Marketing teams to evaluate proposed claims, review supporting documentation, identify legal and regulatory risks, and advise on appropriate claims across consumer-facing platforms, including websites, social media, podcasts, billboards, and television. The position serves as an internal subject matter expert on FDA and FTC advertising requirements, particularly for prescription drugs and health products. The successful candidate will work collaboratively in a dynamic environment, support cross-functional initiatives and advertising campaigns, monitor regulatory and industry developments, and maintain records of claim reviews and substantiation assessments. Ro supports working from anywhere in the United States. Employees in the New York tri-state area work at headquarters on Tuesdays and Thursdays; employees elsewhere may attend in-person collaborations throughout the year. The target base salary is $170,000–$215,000, in addition to equity and benefits, as applicable.

Requirements

Juris Doctor (JD) from an accredited law school.
Active membership in good standing of a state bar association.
At least 5 years of experience advising on product claims and claim substantiation for FDA- or FTC-regulated products.
Demonstrated experience evaluating scientific and clinical evidence for advertising claims, including study design, endpoints, statistical findings, and whether evidence supports proposed consumer-facing claims.
Strong knowledge of FTC advertising substantiation standards, including express and implied claims, competent and reliable scientific evidence, comparative advertising, misleading net impression, influencer advertising, and pricing laws.
Familiarity with FTC enforcement actions, Lanham Act challenges, consumer false advertising litigation, and NAD proceedings.
Exceptional analytical, research, and writing skills.
Strong communication and interpersonal skills, including the ability to build relationships across all levels of an organization.
Business-oriented mindset and ability to translate legal advice into practical solutions.
Adaptability and ability to thrive in a fast-paced, dynamic environment.
Self-starter with the ability to manage multiple projects simultaneously and meet deadlines.
Passion for the telehealth industry and a desire to make a meaningful impact.

Responsibilities

Serve as an internal subject matter expert on FTC and FDA advertising and marketing issues related to health products.
Review and advise on product claims and claim substantiation, including scientific studies, clinical data, consumer perception research, product testing, and other supporting evidence.
Assess the level of support required for proposed claims and evaluate associated regulatory and legal risk.
Participate in Ro’s collaborative medical-legal-regulatory-marketing review team to support advertising review.
Recommend appropriate revisions, qualifications, or additional substantiation for proposed claims.
Collaborate with cross-functional teams to support new strategic initiatives and advertising campaigns.
Monitor developments in FDA and FTC regulations, state laws, industry advertising trends, enforcement actions, and relevant litigation.
Maintain documentation of claim reviews, supporting evidence, and substantiation assessments.